eBook - PDF

Language in Business, Language at Work

Name: Language in Business, Language at Work
ISBN: 9781349938087

Erika Darics,

Veronika Koller,

343 pages
English
PDF
Available on iOS & Android

eBook - PDF

Language in Business, Language at Work

Erika Darics,

Veronika Koller,

About this book

Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way. The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ranging from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter contains ample opportunity for readers to put new skills into practice, while case studies act as springboards for further discussion. This is essential reading for students of both language and business-related disciplines, both during and beyond their studies. It is also an indispensable resource for teachers of business communication.

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Yes, you can access Language in Business, Language at Work by Erika Darics, Veronika Koller in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Customer Relations. We have over one million books available in our catalogue for you to explore.