Language in Business, Language at Work
eBook - PDF

Language in Business, Language at Work

  1. 343 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Language in Business, Language at Work

About this book

Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way. The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ranging from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter contains ample opportunity for readers to put new skills into practice, while case studies act as springboards for further discussion. This is essential reading for students of both language and business-related disciplines, both during and beyond their studies. It is also an indispensable resource for teachers of business communication.

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Yes, you can access Language in Business, Language at Work by Erika Darics, Veronika Koller in PDF and/or ePUB format, as well as other popular books in Langues et linguistique & Relations clientèles. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Cover
  2. Contents
  3. List of figures
  4. List of tables
  5. Preface
  6. Acknowledgements
  7. Transcription conventions
  8. 1 Language and business success
  9. Part I Corporate perspectives
  10. Parrt II Management perspectives
  11. Part III Employee perspectives
  12. References
  13. Index