Introduction to Public Relations
eBook - ePub

Introduction to Public Relations

Strategic, Digital, and Socially Responsible Communication

  1. 448 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Introduction to Public Relations

Strategic, Digital, and Socially Responsible Communication

About this book

Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today?s PR professionals create persuasive messages with modern technologies while working in line with the industry?s foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success.
Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.

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Yes, you can access Introduction to Public Relations by Janis Teruggi Page,Lawrence J. Parnell in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Half Title
  3. Publisher Note
  4. Title Page
  5. Copyright Page
  6. Brief Contents
  7. Detailed Contents
  8. Preface
  9. Acknowledgments
  10. About the Author
  11. 1 Strategic Public Relations: A Constantly Evolving Discipline
  12. 2 The History of Modern Public Relations: From Barnum to Lee, Bernays to Page, and Introducing Other Pioneers
  13. 3 Ethics and Law in Public Relations
  14. 4 Foundations of Public Relations: Research and Theory
  15. 5 Strategic Communication Planning
  16. 6 Public Relations Writing: Persuasive and Audience Focused
  17. 7 Media Relations in a Digital World
  18. 8 Social Media and Emerging Technologies
  19. 9 Corporate Social Responsibility and Community Relations
  20. 10 Employee Relations, Corporate Culture, and Social Responsibility
  21. 11 Corporate Communication and Reputation Management
  22. 12 Issues Management and Crisis Communication
  23. 13 Sports, Tourism, and Entertainment
  24. 14 Nonprofit, Health, Education, and Grassroots Organizations
  25. 15 Public Affairs, Government Relations, and Political Communications
  26. 16 Global Public Relations and Public Diplomacy
  27. Glossary
  28. References
  29. Index