E-commerce

11 Key excerpts on "E-commerce"

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  Marketing IT Products and Services

  • Jessica Keyes(Author)
  • 2009(Publication Date)
  • CRC Press

    (Publisher)

  165 14 Chapter E-commerce as a Sales Medium Electronic commerce (E-commerce) can be defined as business activities conducted using the Internet and the World Wide Web. Generally, people think exclusively of consumer (business-to-consumer or B2C) shopping on the Web as E-commerce, but in fact, business-to-business (B2B) transactions account for a much larger por-tion of revenue generated directly by E-commerce. In addition, business processes that are not directly involved in the selling and purchasing of goods and materials account for the majority of business activities on the Internet. Examples of B2C transactions, such as purchases from Amazon.com, are easy to identify. In these examples, an individual consumer selects and purchases a prod-uct or service over the Internet. B2B transactions are similar, except that they occur between two businesses. For example, a publisher might buy paper from a source over the Internet, or a bookstore might order books from the publisher. Business is not just about buying and selling, and the Internet provides a medium for businesses to exchange information about other processes as well. Product designs and specifications, for example, need to be disseminated to suppliers by a manufacturer. All businesses need to recruit, hire, and manage employees, and all of these processes can be supported by the Internet and related technologies. Advantages of E-commerce E-commerce can help increase profits by decreasing costs and increasing sales. To increase sales, the Internet provides a medium for reaching a global marketplace 166 ◾ Marketing IT Products and Services affordably. Although it would be expensive to run an ad on every television channel in the United States, a Web site could potentially reach an audience of the same size for much less. In addition, most products are of interest to only a small subsection of the general population, which is known as a market segment.

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  Introduction to Information Systems

  • R. Kelly Rainer, Brad Prince(Authors)
  • 2023(Publication Date)
  • Wiley

    (Publisher)

  electronic commerce (EC or E-commerce) The process of buying, selling, transferring, or exchanging products, services, or information through computer networks, including the Internet. 7.1 Overview of E-Business and E-commerce 199 Another major impact of electronic commerce has been to remove many of the barriers that previously impeded entrepreneurs seeking to start their own businesses. E-commerce offers amazing opportunities for you to open your own business. As illustrated in the opening case, electronic commerce is also fundamentally transform- ing the nature of competition through the development of new online companies, new busi- ness models, and the diversity of EC-related products and services. Recall our discussion of competitive strategies in Chapter 2, particularly the impact of the Internet on Porter’s five forces. You learned that the Internet can both endanger and enhance a company’s position within a given industry. It is important for you to have a working knowledge of electronic commerce because your organization almost certainly will be employing E-commerce applications that will affect its strategy and business model. This knowledge will make you more valuable to your organiza- tion, and it will enable you to quickly contribute to the E-commerce applications employed in your functional area. As you read “What’s in IT for Me?” at the end of the chapter, envision yourself performing the activities discussed in your functional area. Going further, you may decide to become an entrepreneur and start your own business. In this case, it is even more essential for you to understand electronic commerce, because E-commerce, with its broad reach, will more than likely be critical for your business to survive and thrive. In this chapter, you will discover the major applications of e-business, and you will be able to identify the services necessary for its support.

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  Engineering Drawing and Design

  • David Madsen, David Madsen(Authors)
  • 2016(Publication Date)
  • Cengage Learning EMEA

    (Publisher)

  Module 9 Electronic Commerce | Internet WEB 381 Filters selected Click on an item to view it Product page with details for the selected item Complete payment information Enter information such as shipping choice Go to express checkout Add this item to your shopping cart Number of results decreases ELECTRONIC COMMERCE Internet | Module 9 Electronic Commerce WEB 382 Buying and Selling on the Web In its simplest form, the term “commerce” refers to the buying and selling of products or services. Electronic commerce, or E-commerce, refers to the buying and selling of these products and services on the Internet and the web. E-commerce can be grouped into different sectors or categories based on who is involved in this exchange of goods and services. Business to Business (B2B) E-commerce occurs when a business sells goods or services to other businesses or nonprofit organizations. This is the most common type of E-commerce but not the type of E-commerce that you will focus on in this module. Business to Consumer (B2C) E-commerce occurs when a business sells goods or services to a consumer. For every one B2C E-commerce transaction it is likely that there were many B2B transactions. For example, consider going online and buying a desktop computer; this is one E-commerce transaction. Now consider all of the likely B2B E-commerce transactions that might have taken place before this transaction occurred. The manufacturer of the computer system might have purchased the keyboard and mouse from a third-party wholesaler, the operating system from a software manufacturer, the computer monitor from a different company, and the myriad of parts to build the computer itself from many suppliers across the globe. While not all of these transactions would necessarily be E-commerce transactions, increasingly we see business being conducted online whenever possible.

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  Introduction to Information Systems

  • R. Kelly Rainer, Brad Prince(Authors)
  • 2021(Publication Date)
  • Wiley

    (Publisher)

  electronic commerce (EC or E-commerce) The process of buying, selling, transferring, or exchanging products, services, or information through computer networks, including the Internet. electronic mall A collection of individual shops under one Internet address; also known as a cybermall or an e-mall. electronic marketplace A virtual market space on the Web where many buyers and many sellers conduct electronic business activities. electronic payment mechanisms Computer- based systems that allow customers to pay for goods and services electronically, rather than writing a check or using cash. electronic retailing (e-tailing) The direct sale of products and services through storefronts or electronic malls, usually designed around an electronic catalog format and auctions. electronic storefront The website of a single company, with its own Internet address, at which orders can be placed. e-procurement Purchasing by using elec- tronic support. exchanges (see public exchanges) Fintech An industry composed of compa- nies that use technology to compete in the marketplace with traditional financial institu- tions and intermediaries in the delivery of finan- cial services, which include banking, insurance, real estate, and investing. forward auctions Auctions that sellers use as a selling channel to many potential buyers; the highest bidder wins the items. group purchasing The aggregation of pur- chasing orders from many buyers so that a vol- ume discount can be obtained. multichanneling A process in which a com- pany integrates its online and offline channels. public exchanges (or exchanges) Electronic marketplaces in which there are many sellers and many buyers, and entry is open to all; fre- quently owned and operated by a third party. reverse auctions Auctions in which one buyer, usually an organization, seeks to buy a product or a service, and suppliers submit bids; the lowest bidder wins.

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  Introduction to Information Systems

  • R. Kelly Rainer, Brad Prince, Cristobal Sanchez-Rodriguez, Sepideh Ebrahimi, Ingrid Splettstoesser(Authors)
  • 2023(Publication Date)
  • Wiley

    (Publisher)

  220 CHAPTER 7 E-Business and E-commerce Before you go on… 1. Describe electronic storefronts and malls. 2. Discuss various types of online services, such as securities trading, job searches, travel services, and so on. 3. Discuss online advertising, its methods, and its benefits. 4. Identify the major issues related to e‐tailing. 5. What are spamming and viral marketing? 7.3 Business-to-Business (B2B) Electronic Commerce LEARNING OBJECTIVE Describe the three business models for business-to-business (B2B) electronic commerce. In business-to-business (B2B) E-commerce, both buyers and sellers are business organizations. B2B comprises about 85 percent of EC volume. It covers a broad spectrum of applications that enable an enterprise to form electronic relationships with its distributors, resellers, suppli- ers, customers, and other partners. B2B applications use any of several business models. The major models are sell-side marketplaces, buy-side marketplaces, and electronic exchanges. Sell-Side Marketplaces In the sell-side marketplace model, organizations sell their products or services to other organizations electronically from their own private e-marketplace website or from a third- party website. This model is similar to the B2C model in which the buyer is expected to come to the seller’s site, view catalogues, and place an order. In the B2B sell-side marketplace, how- ever, the buyer is an organization. The key mechanisms in the sell-side model are forward auctions and electronic cata- logues that can be customized for each large buyer. Sellers such as Dell Computer (www. dellrefurbished.com) use auctions extensively. In addition to conducting auctions from their own websites, organizations can use third-party auction sites like eBay to liquidate items. The sell-side model is used by hundreds of thousands of companies.

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  Introduction to Information Systems

  • R. Kelly Rainer, Brad Prince(Authors)
  • 2017(Publication Date)
  • Wiley

    (Publisher)

  The MIS function is also respon- sible for ensuring that electronic commerce transactions are secure. Chapter Glossary 215 Summary 1. Describe the eight common types of electronic commerce. In business-to-consumer (B2C) electronic commerce, the sellers are organizations and the buyers are individuals. In business-to-business (B2B) electronic commerce, the sellers and the buyers are businesses. In consumer-to-consumer (C2C) electronic commerce, an individ- ual sells products or services to other individuals. In business-to-employee (B2E) electronic commerce, an orga- nization uses EC internally to provide information and services to its employees. E-government is the use of Internet technology in general and E-commerce in particular to deliver information and public services to citizens (called government-to-citizen or G2C EC) and business part- ners and suppliers (called government-to-business or G2B EC). Mobile commerce refers to E-commerce that is conducted entirely in a wireless environment. Social commerce refers to the delivery of electronic commerce activities and transactions through social computing. Conversational commerce refers to electronic commerce using messaging and chat apps to ofer a daily choice, ofen personalized, of a meal, product, or service. We leave the examples of each type to you. 2. Describe the various online services of business-to- consumer (B2C) commerce, along with specific examples of each. Electronic banking, also known as cyberbanking, involves conducting various banking activities from home, at a place of business, or on the road instead of at a physical bank location. Online securities trading involves buying and selling securities over the web. Online job matching over the web ofers a promising environment for job seekers and for companies searching for hard-to-find employ- ees. Thousands of companies and government agencies advertise available positions, accept resumes, and take applications on the Internet.

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  The Complete E-Commerce Book

  Design, Build & Maintain a Successful Web-based Business

  • Janice Reynolds(Author)
  • 2004(Publication Date)
  • CRC Press

    (Publisher)

  Chapter 1 The E-commerce Phenomenon It is hard to fail, but it is worse never to have tried to succeed. In this life, we get nothing save by effort. —Theodore Roosevelt Despite the spectacular dot-com bust of a few years ago, the Internet has markedly changed the way we do business, whether it’s finding new streams of revenue, acquir-ing new customers, or managing a business’s supply chain. E-commerce is mainstream — enabling businesses to sell products and services to consumers on a global basis. As such, E-commerce is the platform upon which new methods to sell and to distrib-ute innovative products and services electronically are tested. The Web’s influence on the world’s economy is truly astonishing. The business world knows that the Web is one of the best ways for business such as manufacturers to sell their products directly to the public, brick-and-mortar retailers to expand their stores into unlimited geographical locations, and for entrepreneurs to establish a new business inexpensively. Thus, it is important that the executive in the 21st Century know 1) where tech-nology stands in the business processes of his or her company, 2) how technology relates to the company’s strategies, 3) how rapidly technology changes and evolves, and 4) how the company and its business partners will respond to the changing technology. In the high flying 1990s, many people jumped on the E-commerce bandwagon after reading the many highly publicized dot-com “success” stories. Admittedly, most were written to raise the entrepreneurial blood pressure. What many forgot, though, was 5 the old adage: If it looks too good to be true, it probably is. They didn’t use their innate intelligence and failed to proceed with caution. Nonetheless, the ascendancy of E-commerce has expanded the business environ-ment so that even a small start-up can compete with well-established business names and product brands.

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  Management Information Systems

  • R. Kelly Rainer, Brad Prince, Hugh J. Watson(Authors)
  • 2016(Publication Date)
  • Wiley

    (Publisher)

   In business-to-business (B2B) electronic commerce, the sellers and the buy- ers are businesses.  In consumer-to-consumer (C2C) electronic commerce, an individual sells  products or services to other individuals.  In business-to-employee (B2E) electronic commerce, an organization uses  EC internally to provide information and services to its employees.  E-government is the use of Internet technology in general and E-commerce  in particular to deliver information and public services to citizens (called  government-to-citizen or G2C EC) and business partners and suppliers  (called government-to-business or G2B EC).  Mobile commerce refers to E-commerce that is conducted entirely in a wire- less environment.  We leave the examples of each type to you. 2. Describe the various online services of business-to-consumer (B2C) commerce, along with specific examples of each. Electronic banking, also known as cyberbanking, involves conducting var- ious banking activities from home, at a place of business, or on the road  instead of at a physical bank location. Online securities trading involves buying and selling securities over the  Web. Online job matching over the Web ofers a promising environment for job  seekers and for companies searching for hard-to-find employees. Thou- sands of companies and government agencies advertise available posi- tions, accept resumes, and take applications via the Internet. Online travel services allow you to purchase airline tickets, reserve hotel  rooms, and rent cars. Most sites also ofer a fare-tracker feature that sends  you e-mail messages about low-cost flights. The Internet is an ideal place  to plan, explore, and arrange almost any trip economically. Online advertising over the Web makes the advertising process media-rich,  dynamic, and interactive. We leave the examples to you. 3. Describe the three business models for business-to-business electronic commerce.

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  The International Handbook of Electronic Commerce

  • Jae K. Shim, Anique A. Qureshi, Joel G. Siegel, Roberta M. Siegel(Authors)
  • 2013(Publication Date)
  • Routledge

    (Publisher)

  The impact of E-commerce on areas like pricing, type of product or service offered, consumer interfaces, distribution, and sales will affect management tactics. E-commerce can benefit your company’s bottom line through growth in the customer base, greater efficiencies, and information-based products leading to changes in management processes or strategies, both short term and long term, and even organizational structure. You must determine how much to spend on E-commerce technology and what products or services, new or old, should be offered. You must analyze how to reach and service the most desirable customers. Keep in mind in making these decisions your company’s unique situation as well as the overall business environment.

  Clearly, then, as manager you must keep up with what trends are emerging in technology, changing customer tastes, and new competition. This is how you identify and deal with your outside threats. You thus must specify the objectives your company wants to achieve through E-commerce. To do this you must:

  1. Formulate a strategy for E-commerce, taking into account corporate difficulties, management objectives, and company strengths.
  2. Think about how technology can be integrated into high-value-added areas like sales and marketing, customer relationships, and distribution.
  3. Identify, measure, and plan how to minimize the risks associated with E-commerce. Emphasize projects that have a high rate of return. Ask how customer value will not only be added but also clearly communicated.

  The direction and success of your company’s E-commerce will depend on your strategy. Organizational Aspects

  E-commerce allows businesses and individuals to share information. With E-commerce, new businesses can open with minimal investment in infrastructure. But implementing E-commerce may call for changes in corporate infrastructure, business processes, and daily business practices. These may affect organizational structure, information, and communications.

  How to manage organizational changes to achieve more efficiencies is a key consideration. Companies must respond to changing market conditions by optimizing process design and being open to innovations in structure. That means you need reliable performance measures.

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  Trust and Loyalty in Electronic Commerce

  An Agency Theory Perspective

  • Zeinab Karake-Shalhoub(Author)
  • 2002(Publication Date)
  • Praeger

    (Publisher)

  Chapter One of the Internet was about dot-com. Chapter Two is about dot-value (Keen et al., 2000). Getting up on the Web is not an appropriate business model for Chapter Two. It's a necessary first step to get into the online competitive arena. Electronic Commerce: A Review 81 After that—the "electronic" part of E-commerce—the issues all address the "commerce" part. It's here that managers need to "see" ahead. IMPACT ON INDUSTRY Banking, insurance, supermarkets, government, real estate, retailing, dis- tribution, supply chain, travel agencies—all these are racing to adapt to the Internet as either an opportunity or a threat. It's not the size of the Internet market or forecasts of its growth that drive this but the degree to which it changes the rules of the business game and thus forces companies to rethink their business models. The most remarkable and, for business managers, far-reaching outcome of the first six years of Internet commerce is that the victims of the intruders that changed an entire marketplace were not weak firms or badly managed ones but outstanding companies. Traditionally, a retail establishment has been defined by its brick-and- mortar storefront and its inventory. The typical retailer set up shop in a mall or on a street corner, stocked the shelves with goods, and sold the inventory to customers who came in the door. While presenting a safe and comfortable shopping experience for the customer, this is expensive in time, effort, and overhead for both the proprietor and the customer. Mail-order retailers eliminated the storefront but rarely the inventory. These paper-based business practices required that sufficient stock be kept on hand to meet anticipated short-term demand. Other retailers focused on reducing the inventory of goods on hand with automatic inventory replen- ishment systems. As each item is sold, interorganizational information sys- tems advise suppliers who are under contractual obligations to resupply the stores.

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  Cybermarketing

  • Pauline Bickerton, Matthew Bickerton, Upkar Pardesi(Authors)
  • 2007(Publication Date)
  • Routledge

    (Publisher)

  Chapter 9

  E-commerce – selling online

  Many websites were first set up to provide corporate information and to promote products. Sales were expected to take place in shops, on the telephone, by mail order. The growth in E-commerce indicates that this has changed. The web is seen, more and more, as primarily a direct selling medium, and online selling has grown dramatically. A KPMG study of European companies using the Internet for selling in 1999 showed that the channel accounted for 2 per cent of their total sales. This was forecast to grow to 12 per cent in three years. By 2005, Internet sales were forecast to be 16 per cent of total sales of all companies in Europe – an extraordinary shift in the location of the sales transaction. It is vital, therefore, to consider whether your products and services can be sold over the net, and to understand how to set up an E-commerce facility. This chapter will explain why E-commerce has spread so quickly, and show how you can establish a sales outlet online.

  Why sell online?

  You may think you know why firms sell online. They can make profitable sales to a wider public than ever before, at relatively low cost. They can achieve competitive advantage over bricks and mortar retail outlets. It sounds obvious. But for the customer-focused marketer, this answer is not good enough. What really matters is why people buy. Firms sell because people buy. So, why do people buy? There has been a great deal of recent research asking exactly that question. The findings should guide your approach to E-commerce.

  The top three motivators for online shopping are (in this order):

  • saving money;
  • saving time and travel;
  • getting a wider choice.

  Saving money is way out in front as a motivator for online purchase, but around half of online shoppers also rate convenience and choice as very important. Each one of these three factors should influence the way you set up your E-commerce outlet. If customers see the net as a way to save money, then you have to offer them value when they come online. In Chapter 6

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