Marketing

Individual Website Analysis

Simone Weinert

2004

Shell Truck Marketing Communication Strategy_cover

Shell Truck Marketing Communication StrategyAlexandre Georjon

Shell Truck Marketing Communication Strategy

Alexandre Georjon

2004

Influence of innovation on competitive advantage_cover

Influence of innovation on competitive advantageJörg-Stefan Schöttler

Influence of innovation on competitive advantage

Jörg-Stefan Schöttler

2004

Innovation and new product development_cover

Innovation and new product developmentJörg-Stefan Schöttler

Innovation and new product development

Jörg-Stefan Schöttler

2004

Data mining and data based direct marketing activities_cover

Data mining and data based direct marketing activitiesT. Brüggemann, P. Hedström, M. Josefsson

Data mining and data based direct marketing activities

T. Brüggemann, P. Hedström, M. Josefsson

2004

United colors of Benetton. A company of colors and controversies_cover

United colors of Benetton. A company of colors and controversiesMarion Maguire

United colors of Benetton. A company of colors and controversies

Marion Maguire

2004

Fundamentals of Customer-Focused Management_cover

Fundamentals of Customer-Focused ManagementJoby John

Fundamentals of Customer-Focused Management

Joby John

2003

Pro LogoM. Chevalier, G. Mazzalovo

Understanding Women's MagazinesAnna Gough-Yates

Pro Logo

M. Chevalier, G. Mazzalovo

2003

Understanding Women's Magazines

Anna Gough-Yates

2003

eOctopus in Hong Kong – A feasibility study_cover

eOctopus in Hong Kong – A feasibility studyBen Beiske, Leslie Lee, Iris Yim, David Yu

eOctopus in Hong Kong – A feasibility study

Ben Beiske, Leslie Lee, Iris Yim, David Yu

2003

Marketing Concept for the Friedrich Naumann Foundation on the Example of the Regional Office in Johannesburg, RSA_cover

Marketing Concept for the Friedrich Naumann Foundation on the Example of the Regional Office in Johannesburg, RSAMichael Henschke

Marketing Concept for the Friedrich Naumann Foundation on the Example of the Regional Office in Johannesburg, RSA

Michael Henschke

2003

Dictionary of Marketing Communications_cover

Dictionary of Marketing CommunicationsNorman A. P. Govoni

Dictionary of Marketing Communications

Norman A. P. Govoni

2003

Report on Web Marketing ToolsGisela Schneider

Report on Web Marketing Tools

Gisela Schneider

2003

Market entry strategies and their applicability to SMEs - The winding road to foreign business_cover

Market entry strategies and their applicability to SMEs - The winding road to foreign businessThomas Drabner

Market entry strategies and their applicability to SMEs - The winding road to foreign business

Thomas Drabner

2003

The death of the brand? Challenges facing international brands in the 21st century - an analysis with examples and recommendationsFlorian Mayer

The death of the brand? Challenges facing international brands in the 21st century - an analysis with examples and recommendations

Florian Mayer

2003

How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It_cover

How to Make Brilliant Stuff That People Love ... and Make Big Money Out of ItPatrick W. Jordan

How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It

Patrick W. Jordan

2003

The Comparison of the Domestic and Overseas Marketing Strategy of the Holsten-Pilsener, Holsten-Brewery AG Hamburg, Germany_cover

The Comparison of the Domestic and Overseas Marketing Strategy of the Holsten-Pilsener, Holsten-Brewery AG Hamburg, GermanyP-O-T-S Pool of Touristic Studies, Michael Johnen

The Comparison of the Domestic and Overseas Marketing Strategy of the Holsten-Pilsener, Holsten-Brewery AG Hamburg, Germany

P-O-T-S Pool of Touristic Studies, Michael Johnen

2003

Understanding the ConsumerIsabelle Szmigin

Understanding the Consumer

Isabelle Szmigin

2003

Cause-related Marketing - Relevance and Application in British Cancer Charities_cover

Switching Behaviour in the Offline and Online Service IndustryFelix Hettlage

Cause-related Marketing - Relevance and Application in British Cancer Charities

Jenny Walther

2003

Switching Behaviour in the Offline and Online Service Industry_cover

Switching Behaviour in the Offline and Online Service Industry

Felix Hettlage

2003

Digital Strategies in the Pharmaceutical Industry_cover

Digital Strategies in the Pharmaceutical IndustryL. Lerer, M. Piper

Digital Strategies in the Pharmaceutical Industry

L. Lerer, M. Piper

2003

The role and value of long term relationships in business to business environment_cover

The role and value of long term relationships in business to business environmentOliver Florian Friede

The role and value of long term relationships in business to business environment

Oliver Florian Friede

2002

Advertising to ChildrenFranziska Pfund

Eurobrands: Development Strategies and Managerial Issues in the European Food IndustryMarcus Disselkamp

Advertising to Children

Franziska Pfund

2002

Eurobrands: Development Strategies and Managerial Issues in the European Food Industry_cover

Eurobrands: Development Strategies and Managerial Issues in the European Food Industry

Marcus Disselkamp

2002

Permission Marketing of Infomediaries in M-Commerce Advertising_cover

Permission Marketing of Infomediaries in M-Commerce AdvertisingAli-Reza Moschtaghi

Permission Marketing of Infomediaries in M-Commerce Advertising

Ali-Reza Moschtaghi

2002

Standardisation vs. Adaptation - International Marketing in Service Firms_cover

Standardisation vs. Adaptation - International Marketing in Service FirmsChristian Wolf, Sofie Hildingsson, Patrick van der Honing

Standardisation vs. Adaptation - International Marketing in Service Firms

Christian Wolf, Sofie Hildingsson, Patrick van der Honing

2002

Techno-Ready MarketingCharles L. Colby, A. Parasuraman

2001

Techno-Ready Marketing

Charles L. Colby, A. Parasuraman

2001

branding@thedigitalageH. Meyers, R. Gerstman

2001

branding@thedigitalage

H. Meyers, R. Gerstman

2001

Brand MedicineT. Blackett, R. Robins

2001

Brand Medicine

T. Blackett, R. Robins

2001

Qualitative Research in Intelligence and Marketing_cover

Qualitative Research in Intelligence and MarketingAlf H. Walle

2000

Qualitative Research in Intelligence and Marketing

Alf H. Walle

2000

Empowering the American ConsumerA. Coskun Samli

2000

Empowering the American Consumer

A. Coskun Samli

2000

A General Theory of CompetitionShelby D. Hunt

A General Theory of Competition

Shelby D. Hunt

1999

Handbook of Services Marketing and Management

Handbook of Services Marketing and Management

1999

Co-BrandingT. Blackett, R. Boad

Social Responsibility in the Global MarketMary Ann Littrell, Marsha Ann Dickson

Co-Branding

T. Blackett, R. Boad

1999

Social Responsibility in the Global Market_cover

Social Responsibility in the Global Market

Mary Ann Littrell, Marsha Ann Dickson

1999

Food Security and Economic ReformC. Findlay, A. Watson