Marketing

The Findability Formula

Brand Avatar

Changing the Channel

Internet Protocol Television in Germany – Analysing Business Models for Market Success

What do you think about Brand Communities?

Managing Global Business Strategies

CRM and the Australian food retail industry

Implementing CRM systems

The impact of consumer ethnocentrism and consumer cosmopolitanism on consumption behaviour

Be a Recruiting Superstar

Marketing communications of non-profit organizations

Marketing the Best Deal in Town

Retaining loyal customers in e-commerce - Winning customers is good, but keeping them is better

Public Relations as a tool of tourism marketing

Brand Portfolio Management. Basic principles and recent trends

Marketing Revealed

Network and relationship allocation and identification for the Red Bull Company in Thailand

Strategies and Tools for Corporate Blogging

Diversity in Teamwork - MARKSTRAT as a Model for Diversity Training

101 Ways to Market Your Business

International Celebrity Endorsement in the case of l'Oréal

Business relationships in China and Guanxi

Investigation of the Marketing of the Red Bull Company in Consideration of Cultural Aspects

Marketing in a Nutshell

Marketing Plan: BMW 1-series in Germany

Marketing Due Diligence

YUM! Business Case Study

Success Factors of New Product Development

The changing role of brands in the age of empowered consumers

The steps of Finnish medium sized SAP / EPR USERS towards an implementation of a CRM system

Total E-mail Marketing

Truth or Delusion?

Private Label Brands at ASDA

Multinational Marketing for Hershey Foods Corp

Tourism Management Dynamics

Using means-end chains and hierarchical value-maps

Marketingplan: Jägermeister for Monaco

Get the Sony Style - a case study on Sony`s marketing, branding and advertising strategies

The Art of Gaining and Retaining Customers - Is Sales Promotion the Key to Succesful Marketing?

Understanding Advocacy, Loyalty and Committment. Loyalty - A 'Cash Cow' by definition?

Market New Products Successfully

Successful Branding - A critical examination of Customer Experience Management for Persona International

Critical The Impact of Culture on International Marketing Plans and Review of the French Wine Industry

Japan - A Modern Retail Superpower

Writing Marketing

E-Food and the Online Grocery Business

SWOT-Analysis for Henkel's Loctite

Brands in the Retrospective. A consumer motivation study

Cross-Cultural Consumer Behaviour. A comparison between Germany and the U.S.

Competitive forces BMW. An analysis of the effects

Breakthrough Zone

Marketing the destination Kühlungsborn in Switzerland: A marketing concept

Brand Analysis of Lion Nathan China

LIDL's implementation of discount supermarkets in Sweden

A view on reasons for Swedish SMEs to change or not to change export modes in the internationalisation process

The Art and Science of Interpreting Market Research Evidence

Analysis of the Marketing Environment for Microsoft Xbox

The Complete Guide to Book Publicity

Investor Relationship Marketing for Start-ups

Individual Website Analysis