Consumer Behaviour

Canonical Authors in Consumption Theory

Søren Askegaard, Benoît Heilbrunn

2017

Customers the Day After TomorrowSteven Van Belleghem

Customers the Day After Tomorrow

Steven Van Belleghem

2017

Trade TalesArch G. Woodside

Smartphone Start-upsClaudio Giachetti

Trade Tales

Arch G. Woodside

2017

YouTube, The Home of Vlogging50MINUTES, 50minutes

Smartphone Start-ups

Claudio Giachetti

2017

YouTube, The Home of Vlogging

50MINUTES, 50minutes

2017

Rising Consumer MaterialismAfia Khalid, Faisal Qadeer

Rising Consumer Materialism

Afia Khalid, Faisal Qadeer

2017

Protest Politics in the Marketplace_cover

Protest Politics in the MarketplaceCaroline Heldman

Protest Politics in the Marketplace

Caroline Heldman

2017

Brand GenderTheo Lieven

The Pricing of ProgressEli Cook

Brand Gender

Theo Lieven

2017

Somebody Else’s ProblemRobert Crocker

The Pricing of Progress

Eli Cook

2017

Consumption and Generational ChangeIan Jones

Somebody Else’s Problem

Robert Crocker

2017

Consumption and Generational Change_cover

Consumption and Generational Change

Ian Jones

2017

Transforming Organizations for the Subscription Economy_cover

Transforming Organizations for the Subscription EconomyAlexander Manu

Transforming Organizations for the Subscription Economy

Alexander Manu

2017

Financial Crisis in American Households_cover

Financial Crisis in American HouseholdsJoseph Nathan Cohen

Financial Crisis in American Households

Joseph Nathan Cohen

2017

Loan SharksCharles R. Geisst

Non-Obvious 2017 EditionRohit Bhargava

Loan Sharks

Charles R. Geisst

2017

Making a Difference in MarketingJonathan Cahill

Non-Obvious 2017 Edition

Rohit Bhargava

2017

Making a Difference in Marketing

Jonathan Cahill

2017

The Transformational ConsumerTara-Nicholle Nelson

The Transformational Consumer

Tara-Nicholle Nelson

2017

Secret SauceHarry Mills

NeuroAuthorityBrian Ainsley Horn

Secret Sauce

Harry Mills

2017

NeuroAuthority

Brian Ainsley Horn

2017

Nudging Health

Leisure Spending-BehaviorGeorge Fisk

Nudging Health

2016

Leisure Spending-Behavior

George Fisk

2016

Blind SpotSteve Diller, Nathan Shedroff, Sean Sauber

IL BRAND MANAGEMENT IN 4 STEP. Come gestire al meglio il marketing del proprio brand valorizzandone potenzialità ed efficacia.Stefano Calicchio, Stefano Calicchio

Blind Spot

Steve Diller, Nathan Shedroff, Sean Sauber

2016

IL BRAND MANAGEMENT IN 4 STEP. Come gestire al meglio il marketing del proprio brand valorizzandone potenzialità ed efficacia.

Stefano Calicchio, Stefano Calicchio

2016

Democracy in LebanonAbbas Assi

Generation MShelina Janmohamed

Democracy in Lebanon

Abbas Assi

2016

The Money IllusionIrving Fisher

Generation M

Shelina Janmohamed

2016

Comparative Perspectives of Consumer Over-Indebtedness

The Money Illusion

Irving Fisher

2016

Comparative Perspectives of Consumer Over-Indebtedness

2016

Environmental Advertising in China and the USA_cover

Environmental Advertising in China and the USAXinghua Li

Environmental Advertising in China and the USA

Xinghua Li

2016

Consumer Culture, Branding and Identity in the New Russia_cover

Consumer Culture, Branding and Identity in the New RussiaGraham Roberts, Graham H.J. Roberts

Consumer Culture, Branding and Identity in the New Russia

Graham Roberts, Graham H.J. Roberts

2016

Integrating the Packaging and Product Experience in Food and Beverages

Integrating the Packaging and Product Experience in Food and Beverages

2016

Truth in MarketingThomas Anker, Thomas Boysen Anker

Truth in Marketing

Thomas Anker, Thomas Boysen Anker

2016

The Practice of the Meal

The Practice of the Meal

2016

Sweat EquityJason Kelly

Make a Fortune Selling to WomenConnie Podesta

Sweat Equity

Jason Kelly

2016

Make a Fortune Selling to Women

Connie Podesta

2016

Make a Fortune Selling to WomenConnie Podesta

Make a Fortune Selling to Women

Connie Podesta

2016

Chinese Consumers in a New Era

Chinese Consumers in a New Era

2016

Handbook of Media Economics, vol 1A

Handbook of Media Economics, vol 1A

2016

Consumers in ContextGordon Foxall

Branding MasculinityElizabeth Hirschman, Elizabeth C. Hirschman

Consumers in Context

Gordon Foxall

2016

Shopper MarketingPaul Barnett

Branding Masculinity

Elizabeth Hirschman, Elizabeth C. Hirschman

2016

Islam, Marketing and ConsumptionAliakbar Jafari, Özlem Sandikci

Shopper Marketing

Paul Barnett

2016

Islam, Marketing and Consumption

Aliakbar Jafari, Özlem Sandikci

2016

Summary: The InfluentialsBusinessNews Publishing

Summary: The Influentials

BusinessNews Publishing

2016

Summary: The Power of PullBusinessNews Publishing

Summary: The Power of Pull

BusinessNews Publishing

2016

Summary: Don't Think PinkBusinessNews Publishing

Summary: Don't Think Pink

BusinessNews Publishing

2016

Hol ich mirProjektgruppe Wa(h)re Identität

Fish Sticks, Sports Bras, and Aluminum CansPaul R. Josephson

Hol ich mir

Projektgruppe Wa(h)re Identität

2015

Fish Sticks, Sports Bras, and Aluminum Cans_cover

Fish Sticks, Sports Bras, and Aluminum Cans

Paul R. Josephson

2015

SCHUFA - Fluch oder Segen?I.N. Kognito

SCHUFA - Fluch oder Segen?

I.N. Kognito

2015

Biologico eticoRoberto Brioschi, Grabriella Lalìa

The Middle Class in Emerging Societies

Biologico etico

Roberto Brioschi, Grabriella Lalìa

2015

The Middle Class in Emerging Societies

2015

On The Origins of Self-ServiceFranck Cochoy

On The Origins of Self-Service

Franck Cochoy

2015

Summary: Think Like a FreakBusinessNews Publishing

Summary: Think Like a Freak

BusinessNews Publishing

2015

The Routledge Companion to Ethnic Marketing

The Routledge Companion to Ethnic Marketing

2015

Resistance to InnovationShaul Oreg, Jacob Goldenberg

Online GravityPaul X. McCarthy

Resistance to Innovation

Shaul Oreg, Jacob Goldenberg

2015

Childcare Choices and CostsAlison Haynes

Online Gravity

Paul X. McCarthy

2015

Childcare Choices and Costs

Alison Haynes

2015

Be Your Customer's HeroAdam Toporek

Be Your Customer's Hero

Adam Toporek

2015

YouthNationMatt Britton