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Showing 121 - 180 out of 559 books
Biography of an Idea
Edward L. Bernays
2015
Portfolio Management
Shan Rajegopal
2012
Strategic Communications in Africa
Hugh Mangeya, Isaac Mhute, Ernest Jakaza
2021
Social Media Storms
Pernille Rydén, Muhammad Ismail Hossain, Efthymia Kottika, Vatroslav Škare
2021
The People Business
Annabel Dunstan, Imogen Osborne
2017
Sex, Money, Happiness, and Death
Manfred F.R. Kets de Vries
2016
Pressearbeit für Dummies
Oliver Erens
2012
Flagship Marketing
Tony Kent, Reva Brown
2009
Artificial Intelligence, Strategic Communicators and Activism
Lukasz Swiatek, Marina Vujnovic, Chris Galloway, Dean Kruckeberg
2023
Strategic Crisis Communication
James O'Rourke, Jeffrey Smith
2023
Managing Public Relations
Peter M. Smudde
2023
Internal Communication and Employer Brands
Ana Tkalac Verčič, Dejan Verčič, Anja Špoljarić
2022
Social Media Marketing – Praxishandbuch für Facebook, Instagram, TikTok & Co.
Corina Pahrmann, Katja Kupka
2022
Digital Storytelling
Dieter Georg Herbst, Thomas Heinrich Musiolik
2022
Engaging Employees through Strategic Communication
Mark Dollins, Jon Stemmle
2021
Media Economics and Management
Sathya Prakash Elavarthi, Sunitha Chitrapu
2021
Public Relations and Online Engagement
Amber L. Hutchins, Natalie T. J. Tindall
2021
Guerrilla Publicity
Jay Conrad Levinson, Rick Frishman, Jill Lublin
2020
Public Relations Crisis Communication
Lisa Anderson-Meli, Swapna Koshy
2020
Communicate in a Crisis
Kate Hartley
2019
Political Public Relations
Jesper Stromback, Spiro Kiousis
2019
Digital PR
Danny Whatmough
2018
Relaciones públicas 2.0. (nueva edición revisada y ampliada)
Aced Toledano, Cristina
2018
The Handbook of Communication Engagement
Kim A. Johnston, Maureen Taylor
2018
Personal Brand Creation in the Digital Age
Mateusz Grzesiak
2018
Business Branding
Anthony Ekanem
2016
Nation Branding, Public Relations and Soft Power
Pawel Surowiec
2016
The Public Relations Handbook
Alison Theaker
2016
Building Digital Ecosystem Architectures
Mark Skilton
2016
Crystallizing Public Opinion
Edward L. Bernays
2015
Changing Employee Behavior
Nik Kinley, Shlomo Ben-Hur
2015
The New Influencing Toolkit
T. Baker
2015
Tourism Management, Marketing, and Development
M. Mariani, R. Baggio, D. Buhalis, C. Longhi
2014
Public Relations Ethics and Professionalism
Johanna Fawkes
2014
The Influence Agenda
M. Clayton
2014
The PR Professional's Handbook
Caroline Black
2014
Public Relations Management
2014
Public Relations History
Scott M. Cutlip
2013
Women in Public Relations
Larissa A. Grunig, Linda Childers Hon, Elizabeth L. Toth
2013
The Role of Institutional Investors in Corporate Governance
P. Nix, J. Chen
2013
Practice of Public Relations
Sam Black
2013
Global Luxury Trends
J. Hoffmann, I. Coste-Manière
2012
The Crisis Manager
Otto Lerbinger
2012
Introducing Public Relations
Keith Butterick
2011
Humanistic Management in Practice
Ernst Von Kimakowitz, M. Pirson, H. Spitzeck, C. Dierksmeier, W. Amann
2010
Handbook of Risk and Crisis Communication
Robert L. Heath, H. Dan O'Hair
2010
Disaster Communications in a Changing Media World
George Haddow, Kim S Haddow
2008
Crisis Communication
Peter Anthonissen
2008
Public Relations
Jacquie L′Etang
2007
Public Management: Old and New
Laurence E. Lynn, Jr.
2006
Crisis Management By Apology
Keith Michael Hearit
2006
Metaphor and Gender in Business Media Discourse
V. Koller
2004
Excellent Public Relations and Effective Organizations
James E. Grunig, David M. Dozier, James E. Grunig
2003
Crystallizing Public Opinion
Edward L. Bernays
Strategic Writing
Angie Hendershot, Lisa Loewen, Charles Marsh, David W. Guth, Bonnie Poovey Short
2024
Proximity Marketing
Rajagopal
2024
A Seat at the C-Suite Table
Charles Wallington
2024
Workplace Culture in Mass Communication Industries
Martina Topić
2023
Beautiful PR
Sophie Attwood
2023
The Art of Leadership through Public Relations
Patrik Schober
2023
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