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The death of the brand? Challenges facing international brands in the 21st century - an analysis with examples and recommendations_cover
The death of the brand? Challenges facing international brands in the 21st century - an analysis with examples and recommendationsFlorian Mayer
2003
The death of the brand? Challenges facing international brands in the 21st century - an analysis with examples and recommendations
The death of the brand? Challenges facing international brands in the 21st century - an analysis with examples and recommendations
Florian Mayer
2003
How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It_cover
How to Make Brilliant Stuff That People Love ... and Make Big Money Out of ItPatrick W. Jordan
2003
How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It
How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It
Patrick W. Jordan
2003
The Comparison of the Domestic and Overseas Marketing Strategy of the Holsten-Pilsener, Holsten-Brewery AG Hamburg, Germany_cover
The Comparison of the Domestic and Overseas Marketing Strategy of the Holsten-Pilsener, Holsten-Brewery AG Hamburg, GermanyP-O-T-S Pool of Touristic Studies, Michael Johnen
2003
The Comparison of the Domestic and Overseas Marketing Strategy of the Holsten-Pilsener, Holsten-Brewery AG Hamburg, Germany
The Comparison of the Domestic and Overseas Marketing Strategy of the Holsten-Pilsener, Holsten-Brewery AG Hamburg, Germany
P-O-T-S Pool of Touristic Studies, Michael Johnen
2003
Understanding the Consumer_cover
Understanding the ConsumerIsabelle Szmigin
2003
Understanding the Consumer
Understanding the Consumer
Isabelle Szmigin
2003
Cause-related Marketing - Relevance and Application in British Cancer Charities_cover
Cause-related Marketing - Relevance and Application in British Cancer CharitiesJenny Walther
2003
Cause-related Marketing - Relevance and Application in British Cancer Charities
Cause-related Marketing - Relevance and Application in British Cancer Charities
Jenny Walther
2003
Switching Behaviour in the Offline and Online Service Industry_cover
Switching Behaviour in the Offline and Online Service IndustryFelix Hettlage
2003
Switching Behaviour in the Offline and Online Service Industry
Switching Behaviour in the Offline and Online Service Industry
Felix Hettlage
2003
Digital Strategies in the Pharmaceutical Industry_cover
Digital Strategies in the Pharmaceutical IndustryL. Lerer, M. Piper
2003
Digital Strategies in the Pharmaceutical Industry
Digital Strategies in the Pharmaceutical Industry
L. Lerer, M. Piper
2003
Eurobrands: Development Strategies and Managerial Issues in the European Food Industry_cover
Eurobrands: Development Strategies and Managerial Issues in the European Food IndustryMarcus Disselkamp
2002
Eurobrands: Development Strategies and Managerial Issues in the European Food Industry
Eurobrands: Development Strategies and Managerial Issues in the European Food Industry
Marcus Disselkamp
2002
Permission Marketing of Infomediaries in M-Commerce Advertising_cover
Permission Marketing of Infomediaries in M-Commerce AdvertisingAli-Reza Moschtaghi
2002
Permission Marketing of Infomediaries in M-Commerce Advertising
Permission Marketing of Infomediaries in M-Commerce Advertising
Ali-Reza Moschtaghi
2002
Standardisation vs. Adaptation - International Marketing in Service Firms_cover
Standardisation vs. Adaptation - International Marketing in Service FirmsChristian Wolf, Sofie Hildingsson, Patrick van der Honing
2002
Standardisation vs. Adaptation - International Marketing in Service Firms
Standardisation vs. Adaptation - International Marketing in Service Firms
Christian Wolf, Sofie Hildingsson, Patrick van der Honing
2002
Marketing in Publishing_cover
Marketing in PublishingRobin Birn, Patrick Forsyth
2002
Marketing in Publishing
Marketing in Publishing
Robin Birn, Patrick Forsyth
2002
branding@thedigitalage_cover
branding@thedigitalageH. Meyers, R. Gerstman
2001
branding@thedigitalage
branding@thedigitalage
H. Meyers, R. Gerstman
2001
Qualitative Research in Intelligence and Marketing_cover
Qualitative Research in Intelligence and MarketingAlf H. Walle
2000
Qualitative Research in Intelligence and Marketing
Qualitative Research in Intelligence and Marketing
Alf H. Walle
2000
Empowering the American Consumer_cover
Empowering the American ConsumerA. Coskun Samli
2000
Empowering the American Consumer
Empowering the American Consumer
A. Coskun Samli
2000
Internal Marketing: Directions for Management_cover
Internal Marketing: Directions for Management
2000
Internal Marketing: Directions for Management
Internal Marketing: Directions for Management
2000
Handbook of Services Marketing and Management_cover
Handbook of Services Marketing and Management
1999
Handbook of Services Marketing and Management
Handbook of Services Marketing and Management
1999
Co-Branding_cover
Co-BrandingT. Blackett, R. Boad
1999
Co-Branding
Co-Branding
T. Blackett, R. Boad
1999
Social Responsibility in the Global Market_cover
Social Responsibility in the Global MarketMary Ann Littrell, Marsha Ann Dickson
1999
Social Responsibility in the Global Market
Social Responsibility in the Global Market
Mary Ann Littrell, Marsha Ann Dickson
1999
Food Security and Economic Reform_cover
Food Security and Economic ReformC. Findlay, A. Watson
1999
Food Security and Economic Reform
Food Security and Economic Reform
C. Findlay, A. Watson
1999
The Mass Marketing of Politics_cover
The Mass Marketing of PoliticsBruce I. Newman
1999
The Mass Marketing of Politics
The Mass Marketing of Politics
Bruce I. Newman
1999
Networks in Marketing_cover
Networks in Marketing
1996
Networks in Marketing
Networks in Marketing
1996
Relationship Marketing_cover
Relationship MarketingFrancis Buttle
1996
Relationship Marketing
Relationship Marketing
Francis Buttle
1996
The Art and Science of Computer Assisted Ordering_cover
The Art and Science of Computer Assisted OrderingBarbara Anderson
1996
The Art and Science of Computer Assisted Ordering
The Art and Science of Computer Assisted Ordering
Barbara Anderson
1996
Retailing Triumphs and Blunders_cover
Retailing Triumphs and BlundersAlan J. Greco, Ronald D. Michman
1995
Retailing Triumphs and Blunders
Retailing Triumphs and Blunders
Alan J. Greco, Ronald D. Michman
1995
Service Quality_cover
Service Quality
1993
Service Quality
Service Quality
1993
Idea Of Civil Society_cover
Idea Of Civil SocietyAdam Seligman
1992
Idea Of Civil Society
Idea Of Civil Society
Adam Seligman
1992
Pushing the Numbers in Marketing_cover
Pushing the Numbers in MarketingDavid L. Rados
1992
Pushing the Numbers in Marketing
Pushing the Numbers in Marketing
David L. Rados
1992
Marketing High Technology_cover
Marketing High TechnologyWilliam H. Davidow
1986
Marketing High Technology
Marketing High Technology
William H. Davidow
1986
AI-Native Marketing_cover
AI-Native MarketingJace Shim
2026
AI-Native Marketing
AI-Native Marketing
Jace Shim
2026