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Showing 1 - 60 out of 366 books
Global Marketing
Ilan Alon, Eugene Jaffe, Christiane Prange, Donata Vianelli
2020
International Marketing
Daniel W. Baack, Barbara Czarnecka, Donald Baack
2018
Global Marketing and Advertising
Marieke de Mooij
2021
Global Marketing
Carlyle Farrell
2015
Global Advertising Practice in a Borderless World
Robert Crawford, Linda Brennan, Lukas Parker
2017
Global Entrepreneurship
Nir Kshetri
2018
The 22 Immutable Laws of Marketing
Al Ries, Jack Trout
2009
The 22 Immutable Laws of Branding
Al Ries, Laura Ries
2009
Advertising Media Planning
Larry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda, Donald W. Jugenheimer
2022
Global Marketing
Kate Gillespie, K. Scott Swan
2021
DIRECCIÓN DE MARKETING
Dawn Iacobucci
2020
MARKETING INTERNACIONAL
Michael R. Czinkota, Ilkka A. Ronkainen
2019
Consumer Behavior and Culture
Marieke de Mooij
2019
Advertising Account Planning
Sarah Turnbull, Larry Kelley, Donald Jugenheimer
2023
Managing Luxury Brands
Eleonora Cattaneo
2023
Marketing Places
Philip Kotler
2002
Doing Business in the New Latin America
Thomas H. Becker
2010
The Management of Luxury
Benjamin Berghaus, Günter Müller-Stewens, Sven Reinecke
2018
International Business
Alan Sitkin
2021
Asian Competitors
Philip Kotler, Hermawan Kartajaya;Den Huan Hooi
2019
Marketing 5.0 Versión Colombia: Tecnología para la humanidad
Philip Kotler, Iwan Setiawan, Hermawan Setiawan
2022
Nation Branding
Keith Dinnie
2022
The International Brand Valuation Manual
Gabriela Salinas
2011
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
COMERCIO Y MARKETING INTERNACIONAL
Alejandro E. Lerma Kirchner, Enrique Márquez Castro
2020
Promotional Practices and Perspectives from Emerging Markets
Sudhir Rana, Avinash K Shrivastava, Sachin Kumar Raut
2022
Marketing in Latin America and the Caribbean
Joseann Knight, Fabrizio Noboa S., Barney G. Pacheco
2022
Being a Successful Interpreter
Jonathan Downie
2016
Brand Love
Lydia Michael
2023
International Strategy of Emerging Market Firms
Andrei Panibratov
2017
Marketing com influência
Adidas Wilson
2021
Managing Global Strategy
William H. A. Johnson
2020
Malcolm McDonald on Value Propositions
Malcolm McDonald, Grant Oliver
2018
Digital Marketing Essentials You Always Wanted to Know
Vibrant Publishers
2020
Ethics in Marketing
Patrick E. Murphy, Gene R. Laczniak, Fiona Harris
2016
Geomarketing
Gérard Cliquet
2013
Poorly Made in China
Paul Midler
2010
Doing Business in Germany
Andra Riemhofer
2019
Brand Psychology
Laura Busche
2023
Media and Entertainment Industry Management
Sunghan Ryu
2024
Small Talk – Lerne schnell & effektiv besseres Networking durch Kommunikation
Simone Janson
2024
Scientific Advertising
Claude Hopkins, Steffen Milan, Steffen Milan
2022
Soar
Shashank Nigam
2017
Internationales Dienstleistungsmarketing
Manfred Bruhn, Karsten Hadwich
2016
Strategic Brand Licensing
Maria Cristina Longo, Pete Canalichio
2024
Cultural Intelligence for Marketers
Anastasia Karklina Gabriel
2024
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Content Marketing Strategy
Robert Rose
2023
Made in Italy and the Luxury Market
Serena Rovai, Manuela De Carlo
2023
Transforming Sales Management
Grant Van Ulbrich
2023
Selling Europe to the World
Pierre-Yves Donzé
2023
Destination Marketing
Rupa Rathee, Pallavi Rajain
2022
Digital Marketing All-In-One For Dummies
Stephanie Diamond
2022
Essentials of Marketing
David Brown, Alex Thompson
2022
Contemporary Issues in Digital Marketing
Outi Niininen
2021
Smart Marketing
Pablo Canalicchio
2021
Plan de marketing: diseño, implementación y control
Ricardo Hoyos Ballesteros
2019
100 Practical Ways to Improve Customer Experience
Martin Newman, Malcolm McDonald
2018
The End of Online Shopping
Wijnand Jongen
2018
Marketing and Globalization
Aurélia Durand
2018
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