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Showing 1 - 60 out of 346 books
Consumer Economics_cover
Consumer EconomicsElizabeth B. Goldsmith
2021
Consumer Economics
Consumer Economics
Elizabeth B. Goldsmith
2021
Sales Management_cover
Sales ManagementThomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr, Michael R. Williams, Charles H. Schwepker Jr.
2024
Sales Management
Sales Management
Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr, Michael R. Williams, Charles H. Schwepker Jr.
2024
International Marketing_cover
International MarketingDaniel W. Baack, Barbara Czarnecka, Donald Baack
2018
International Marketing
International Marketing
Daniel W. Baack, Barbara Czarnecka, Donald Baack
2018
Advertising Account Planning_cover
Advertising Account PlanningSarah Turnbull, Larry Kelley, Donald Jugenheimer
2023
Advertising Account Planning
Advertising Account Planning
Sarah Turnbull, Larry Kelley, Donald Jugenheimer
2023
Global Marketing_cover
Global MarketingIlan Alon, Eugene Jaffe, Christiane Prange, Donata Vianelli
2020
Global Marketing
Global Marketing
Ilan Alon, Eugene Jaffe, Christiane Prange, Donata Vianelli
2020
Global Marketing and Advertising_cover
Global Marketing and AdvertisingMarieke de Mooij
2021
Global Marketing and Advertising
Global Marketing and Advertising
Marieke de Mooij
2021
Advertising Media Planning_cover
Advertising Media PlanningLarry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda, Donald W. Jugenheimer
2022
Advertising Media Planning
Advertising Media Planning
Larry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda, Donald W. Jugenheimer
2022
Global Marketing_cover
Global MarketingCarlyle Farrell
2015
Global Marketing
Global Marketing
Carlyle Farrell
2015
Global Marketing_cover
Global MarketingKate Gillespie, K. Scott Swan
2021
Global Marketing
Global Marketing
Kate Gillespie, K. Scott Swan
2021
Managing Luxury Brands_cover
Managing Luxury BrandsEleonora Cattaneo
2023
Managing Luxury Brands
Managing Luxury Brands
Eleonora Cattaneo
2023
Cultural Intelligence for Marketers_cover
Cultural Intelligence for MarketersAnastasia Karklina Gabriel
2024
Cultural Intelligence for Marketers
Cultural Intelligence for Marketers
Anastasia Karklina Gabriel
2024
The Management of Luxury_cover
The Management of LuxuryBenjamin Berghaus, Günter Müller-Stewens, Sven Reinecke
2018
The Management of Luxury
The Management of Luxury
Benjamin Berghaus, Günter Müller-Stewens, Sven Reinecke
2018
Marketing 6.0_cover
Marketing 6.0Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Marketing 6.0
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Data-Driven Customer Experience Transformation_cover
Data-Driven Customer Experience TransformationMohamed Zaki
2025
Data-Driven Customer Experience Transformation
Data-Driven Customer Experience Transformation
Mohamed Zaki
2025
Marketing Places_cover
Marketing PlacesPhilip Kotler
2002
Marketing Places
Marketing Places
Philip Kotler
2002
Retail Marketing Management_cover
Retail Marketing ManagementWassim Derbi
2024
Retail Marketing Management
Retail Marketing Management
Wassim Derbi
2024
Doing Business in Germany_cover
Doing Business in GermanyAndra Riemhofer
2019
Doing Business in Germany
Doing Business in Germany
Andra Riemhofer
2019
Marketing 6.0_cover
Marketing 6.0Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Marketing 6.0
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Brand Management_cover
Brand ManagementJaywant Singh, Paurav Shukla
2024
Brand Management
Brand Management
Jaywant Singh, Paurav Shukla
2024
Take Your Company Global_cover
Take Your Company GlobalNataly Kelly
2008
Take Your Company Global
Take Your Company Global
Nataly Kelly
2008
Ethics in Marketing_cover
Ethics in MarketingPatrick E. Murphy, Gene R. Laczniak, Fiona Harris
2016
Ethics in Marketing
Ethics in Marketing
Patrick E. Murphy, Gene R. Laczniak, Fiona Harris
2016
Managing Digital Transformation_cover
Managing Digital TransformationAndreas Hinterhuber, Tiziano Vescovi, Francesca Checchinato
2021
Managing Digital Transformation
Managing Digital Transformation
Andreas Hinterhuber, Tiziano Vescovi, Francesca Checchinato
2021
Essentials of Marketing_cover
Essentials of MarketingDavid Brown, Alex Thompson
2022
Essentials of Marketing
Essentials of Marketing
David Brown, Alex Thompson
2022
Affiliate Marketing For Dummies_cover
Affiliate Marketing For DummiesTed Sudol, Paul Mladjenovic
2019
Affiliate Marketing For Dummies
Affiliate Marketing For Dummies
Ted Sudol, Paul Mladjenovic
2019
Account-Based Marketing_cover
Account-Based MarketingBev Burgess
2025
Account-Based Marketing
Account-Based Marketing
Bev Burgess
2025
Marketing_cover
MarketingSvend Hollensen, Marc Oliver Opresnik
2019
Marketing
Marketing
Svend Hollensen, Marc Oliver Opresnik
2019
The Essentials of Contemporary Marketing_cover
The Essentials of Contemporary MarketingMo Willan
2021
The Essentials of Contemporary Marketing
The Essentials of Contemporary Marketing
Mo Willan
2021
Responsible Marketing_cover
Responsible MarketingLola Bakare
2024
Responsible Marketing
Responsible Marketing
Lola Bakare
2024
Brand Psychology_cover
Brand PsychologyLaura Busche
2023
Brand Psychology
Brand Psychology
Laura Busche
2023
The Digital-First Customer Experience_cover
The Digital-First Customer ExperienceJoe Wheeler
2023
The Digital-First Customer Experience
The Digital-First Customer Experience
Joe Wheeler
2023
Corporate Heritage Marketing_cover
Corporate Heritage MarketingAngelo Riviezzo, Antonella Garofano, Maria Rosaria Napolitano
2021
Corporate Heritage Marketing
Corporate Heritage Marketing
Angelo Riviezzo, Antonella Garofano, Maria Rosaria Napolitano
2021
Social Media Marketing For Dummies_cover
Social Media Marketing For DummiesShiv Singh, Stephanie Diamond
2020
Social Media Marketing For Dummies
Social Media Marketing For Dummies
Shiv Singh, Stephanie Diamond
2020
Nation Branding in Modern History_cover
Nation Branding in Modern HistoryCarolin Viktorin, Jessica C. E. Gienow-Hecht, Annika Estner, Marcel K. Will
2018
Nation Branding in Modern History
Nation Branding in Modern History
Carolin Viktorin, Jessica C. E. Gienow-Hecht, Annika Estner, Marcel K. Will
2018
Cross-Cultural Management_cover
Cross-Cultural ManagementVeronica Velo
2011
Cross-Cultural Management
Cross-Cultural Management
Veronica Velo
2011
Positionierung - das erfolgreichste Marketing auf unserem Planeten_cover
Positionierung - das erfolgreichste Marketing auf unserem PlanetenPeter Sawtschenko
2010
Positionierung - das erfolgreichste Marketing auf unserem Planeten
Positionierung - das erfolgreichste Marketing auf unserem Planeten
Peter Sawtschenko
2010
Brand New China_cover
Brand New ChinaJing Wang
2009
Brand New China
Brand New China
Jing Wang
2009
100 Practical Ways to Improve Customer Experience_cover
100 Practical Ways to Improve Customer ExperienceMartin Newman, Malcolm McDonald
2018
100 Practical Ways to Improve Customer Experience
100 Practical Ways to Improve Customer Experience
Martin Newman, Malcolm McDonald
2018
International Marketing_cover
International MarketingSak Onkvisit, Michael A. Merz, John J. Shaw
2025
International Marketing
International Marketing
Sak Onkvisit, Michael A. Merz, John J. Shaw
2025
Digital Marketing All-In-One For Dummies_cover
Digital Marketing All-In-One For DummiesStephanie Diamond
2022
Digital Marketing All-In-One For Dummies
Digital Marketing All-In-One For Dummies
Stephanie Diamond
2022
Global Entrepreneurship_cover
Global EntrepreneurshipNir Kshetri
2018
Global Entrepreneurship
Global Entrepreneurship
Nir Kshetri
2018
Being a Successful Interpreter_cover
Being a Successful InterpreterJonathan Downie
2016
Being a Successful Interpreter
Being a Successful Interpreter
Jonathan Downie
2016
Global Entrepreneurship_cover
Global EntrepreneurshipNir Kshetri
2025
Global Entrepreneurship
Global Entrepreneurship
Nir Kshetri
2025
Global Content Strategy_cover
Global Content StrategyVal Swisher
2014
Global Content Strategy
Global Content Strategy
Val Swisher
2014
Islamic Branding and Marketing_cover
Islamic Branding and MarketingPaul Temporal
2011
Islamic Branding and Marketing
Islamic Branding and Marketing
Paul Temporal
2011
Selling Europe to the World_cover
Selling Europe to the WorldPierre-Yves Donzé
2023
Selling Europe to the World
Selling Europe to the World
Pierre-Yves Donzé
2023
Nation Branding_cover
Nation BrandingKeith Dinnie
2022
Nation Branding
Nation Branding
Keith Dinnie
2022
Global Marketing in Times of Disruption_cover
Global Marketing in Times of Disruption
2025
Global Marketing in Times of Disruption
Global Marketing in Times of Disruption
2025
International Marketing in a Changing World_cover
International Marketing in a Changing WorldM. Billur Akdeniz, Sebastian van der Vegt, S. Tamer Cavusgil
2025
International Marketing in a Changing World
International Marketing in a Changing World
M. Billur Akdeniz, Sebastian van der Vegt, S. Tamer Cavusgil
2025
Marketing Effectiveness_cover
Marketing EffectivenessSorin Patilinet
2025
Marketing Effectiveness
Marketing Effectiveness
Sorin Patilinet
2025
Strategic Employer Branding for IT Companies_cover
Strategic Employer Branding for IT CompaniesEwa Szkudlarek, Elwira Gross-Gołacka
2024
Strategic Employer Branding for IT Companies
Strategic Employer Branding for IT Companies
Ewa Szkudlarek, Elwira Gross-Gołacka
2024
Country-of-Origin Effect in International Business_cover
Country-of-Origin Effect in International BusinessAnna Grudecka, Marzanna K. Witek-Hajduk
2023
Country-of-Origin Effect in International Business
Country-of-Origin Effect in International Business
Anna Grudecka, Marzanna K. Witek-Hajduk
2023
International marketing in times of sustainability and digitalization_cover
International marketing in times of sustainability and digitalizationErika Graf
2023
International marketing in times of sustainability and digitalization
International marketing in times of sustainability and digitalization
Erika Graf
2023
International Business_cover
International BusinessAlan Sitkin
2021
International Business
International Business
Alan Sitkin
2021
Your Chinese Name_cover
Your Chinese NameZeno Casti
2021
Your Chinese Name
Your Chinese Name
Zeno Casti
2021
Decoding Coca-Cola_cover
Decoding Coca-ColaRobert Crawford, Linda Brennan, Susie Khamis
2020
Decoding Coca-Cola
Decoding Coca-Cola
Robert Crawford, Linda Brennan, Susie Khamis
2020
Intercultural Marketing_cover
Intercultural MarketingIvana Beveridge
2020
Intercultural Marketing
Intercultural Marketing
Ivana Beveridge
2020
Absolute Essentials of Strategic Marketing_cover
Absolute Essentials of Strategic MarketingTony Proctor
2020
Absolute Essentials of Strategic Marketing
Absolute Essentials of Strategic Marketing
Tony Proctor
2020
International Business_cover
International BusinessRadha Jethu-Ramsoedh, Maud Hendrickx
2019
International Business
International Business
Radha Jethu-Ramsoedh, Maud Hendrickx
2019
Malcolm McDonald on Value Propositions_cover
Malcolm McDonald on Value PropositionsMalcolm McDonald, Grant Oliver
2018
Malcolm McDonald on Value Propositions
Malcolm McDonald on Value Propositions
Malcolm McDonald, Grant Oliver
2018
Designing Customer Service Processes_cover
Designing Customer Service ProcessesJochen Wirtz
2017
Designing Customer Service Processes
Designing Customer Service Processes
Jochen Wirtz
2017