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Showing 1 - 60 out of 327 books
Consumer Economics_cover
Consumer EconomicsElizabeth B. Goldsmith
2021
Consumer Economics
Consumer Economics
Elizabeth B. Goldsmith
2021
Sales Management_cover
Sales ManagementThomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr, Michael R. Williams, Charles H. Schwepker Jr.
2024
Sales Management
Sales Management
Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr, Michael R. Williams, Charles H. Schwepker Jr.
2024
Global Marketing_cover
Global MarketingIlan Alon, Eugene Jaffe, Christiane Prange, Donata Vianelli
2020
Global Marketing
Global Marketing
Ilan Alon, Eugene Jaffe, Christiane Prange, Donata Vianelli
2020
Advertising Media Planning_cover
Advertising Media PlanningLarry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda, Donald W. Jugenheimer
2022
Advertising Media Planning
Advertising Media Planning
Larry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda, Donald W. Jugenheimer
2022
Global Marketing and Advertising_cover
Global Marketing and AdvertisingMarieke de Mooij
2021
Global Marketing and Advertising
Global Marketing and Advertising
Marieke de Mooij
2021
Advertising Account Planning_cover
Advertising Account PlanningSarah Turnbull, Larry Kelley, Donald Jugenheimer
2023
Advertising Account Planning
Advertising Account Planning
Sarah Turnbull, Larry Kelley, Donald Jugenheimer
2023
International Marketing_cover
International MarketingDaniel W. Baack, Barbara Czarnecka, Donald Baack
2018
International Marketing
International Marketing
Daniel W. Baack, Barbara Czarnecka, Donald Baack
2018
Managing Luxury Brands_cover
Managing Luxury BrandsEleonora Cattaneo
2023
Managing Luxury Brands
Managing Luxury Brands
Eleonora Cattaneo
2023
Global Marketing_cover
Global MarketingCarlyle Farrell
2015
Global Marketing
Global Marketing
Carlyle Farrell
2015
Global Marketing_cover
Global MarketingKate Gillespie, K. Scott Swan
2021
Global Marketing
Global Marketing
Kate Gillespie, K. Scott Swan
2021
Cultural Intelligence for Marketers_cover
Cultural Intelligence for MarketersAnastasia Karklina Gabriel
2024
Cultural Intelligence for Marketers
Cultural Intelligence for Marketers
Anastasia Karklina Gabriel
2024
Ethics in Marketing_cover
Ethics in MarketingPatrick E. Murphy, Gene R. Laczniak, Fiona Harris
2016
Ethics in Marketing
Ethics in Marketing
Patrick E. Murphy, Gene R. Laczniak, Fiona Harris
2016
Marketing 6.0_cover
Marketing 6.0Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Marketing 6.0
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Global Entrepreneurship_cover
Global EntrepreneurshipNir Kshetri
2018
Global Entrepreneurship
Global Entrepreneurship
Nir Kshetri
2018
Marketing Places_cover
Marketing PlacesPhilip Kotler
2002
Marketing Places
Marketing Places
Philip Kotler
2002
The Digital-First Customer Experience_cover
The Digital-First Customer ExperienceJoe Wheeler
2023
The Digital-First Customer Experience
The Digital-First Customer Experience
Joe Wheeler
2023
Take Your Company Global_cover
Take Your Company GlobalNataly Kelly
2008
Take Your Company Global
Take Your Company Global
Nataly Kelly
2008
Brand Management_cover
Brand ManagementJaywant Singh, Paurav Shukla
2024
Brand Management
Brand Management
Jaywant Singh, Paurav Shukla
2024
Doing Business in Germany_cover
Doing Business in GermanyAndra Riemhofer
2019
Doing Business in Germany
Doing Business in Germany
Andra Riemhofer
2019
The Management of Luxury_cover
The Management of LuxuryBenjamin Berghaus, Günter Müller-Stewens, Sven Reinecke
2018
The Management of Luxury
The Management of Luxury
Benjamin Berghaus, Günter Müller-Stewens, Sven Reinecke
2018
Managing Digital Transformation_cover
Managing Digital TransformationAndreas Hinterhuber, Tiziano Vescovi, Francesca Checchinato
2021
Managing Digital Transformation
Managing Digital Transformation
Andreas Hinterhuber, Tiziano Vescovi, Francesca Checchinato
2021
Marketing 6.0_cover
Marketing 6.0Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Marketing 6.0
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Account-Based Marketing_cover
Account-Based MarketingBev Burgess
2025
Account-Based Marketing
Account-Based Marketing
Bev Burgess
2025
Brand Psychology_cover
Brand PsychologyLaura Busche
2023
Brand Psychology
Brand Psychology
Laura Busche
2023
100 Practical Ways to Improve Customer Experience_cover
100 Practical Ways to Improve Customer ExperienceMartin Newman, Malcolm McDonald
2018
100 Practical Ways to Improve Customer Experience
100 Practical Ways to Improve Customer Experience
Martin Newman, Malcolm McDonald
2018
Responsible Marketing_cover
Responsible MarketingLola Bakare
2024
Responsible Marketing
Responsible Marketing
Lola Bakare
2024
Brand New China_cover
Brand New ChinaJing Wang
2009
Brand New China
Brand New China
Jing Wang
2009
Data-Driven Customer Experience Transformation_cover
Data-Driven Customer Experience TransformationMohamed Zaki
2025
Data-Driven Customer Experience Transformation
Data-Driven Customer Experience Transformation
Mohamed Zaki
2025
Retail Marketing Management_cover
Retail Marketing ManagementWassim Derbi
2024
Retail Marketing Management
Retail Marketing Management
Wassim Derbi
2024
Marketing Management_cover
Marketing ManagementLuca M. Visconti, Lisa Peñaloza, Nil Toulouse
2020
Marketing Management
Marketing Management
Luca M. Visconti, Lisa Peñaloza, Nil Toulouse
2020
Ecossistema de Parceiros_cover
Ecossistema de ParceirosJuliana Tubino, Nara Vaz Guimarães
2023
Ecossistema de Parceiros
Ecossistema de Parceiros
Juliana Tubino, Nara Vaz Guimarães
2023
Bottom of the Pyramid Marketing_cover
Bottom of the Pyramid MarketingRamendra Singh
2018
Bottom of the Pyramid Marketing
Bottom of the Pyramid Marketing
Ramendra Singh
2018
Being a Successful Interpreter_cover
Being a Successful InterpreterJonathan Downie
2016
Being a Successful Interpreter
Being a Successful Interpreter
Jonathan Downie
2016
Global Content Strategy_cover
Global Content StrategyVal Swisher
2014
Global Content Strategy
Global Content Strategy
Val Swisher
2014
Geomarketing_cover
GeomarketingGérard Cliquet
2013
Geomarketing
Geomarketing
Gérard Cliquet
2013
Brand Love_cover
Brand LoveLydia Michael
2023
Brand Love
Brand Love
Lydia Michael
2023
Digital Marketing All-In-One For Dummies_cover
Digital Marketing All-In-One For DummiesStephanie Diamond
2022
Digital Marketing All-In-One For Dummies
Digital Marketing All-In-One For Dummies
Stephanie Diamond
2022
Doing Business in the New Latin America_cover
Doing Business in the New Latin AmericaThomas H. Becker
2010
Doing Business in the New Latin America
Doing Business in the New Latin America
Thomas H. Becker
2010
Essentials of Marketing_cover
Essentials of MarketingDavid Brown, Alex Thompson
2022
Essentials of Marketing
Essentials of Marketing
David Brown, Alex Thompson
2022
International Marketing_cover
International MarketingSak Onkvisit, John Shaw, John J. Shaw
2009
International Marketing
International Marketing
Sak Onkvisit, John Shaw, John J. Shaw
2009
Marketing Effectiveness_cover
Marketing EffectivenessSorin Patilinet
2025
Marketing Effectiveness
Marketing Effectiveness
Sorin Patilinet
2025
International Business_cover
International BusinessAlan Sitkin
2021
International Business
International Business
Alan Sitkin
2021
Strategic Employer Branding for IT Companies_cover
Strategic Employer Branding for IT CompaniesEwa Szkudlarek, Elwira Gross-Gołacka
2024
Strategic Employer Branding for IT Companies
Strategic Employer Branding for IT Companies
Ewa Szkudlarek, Elwira Gross-Gołacka
2024
Survival Is Not Enough_cover
Survival Is Not EnoughSeth Godin
2009
Survival Is Not Enough
Survival Is Not Enough
Seth Godin
2009
Luxury Marketing and Brand Strategy_cover
Luxury Marketing and Brand StrategyKvěta Olšanová, Gina Cook, Marija Zlatić
2025
Luxury Marketing and Brand Strategy
Luxury Marketing and Brand Strategy
Květa Olšanová, Gina Cook, Marija Zlatić
2025
Poorly Made in China_cover
Poorly Made in ChinaPaul Midler
2010
Poorly Made in China
Poorly Made in China
Paul Midler
2010
Global Marketing in Times of Disruption_cover
Global Marketing in Times of Disruption
2025
Global Marketing in Times of Disruption
Global Marketing in Times of Disruption
2025
Focus & Concentrate on the Essentials_cover
Focus & Concentrate on the EssentialsSimone Janson
2025
Focus & Concentrate on the Essentials
Focus & Concentrate on the Essentials
Simone Janson
2025
International Marketing in a Changing World_cover
International Marketing in a Changing WorldM. Billur Akdeniz, Sebastian van der Vegt, S. Tamer Cavusgil
2025
International Marketing in a Changing World
International Marketing in a Changing World
M. Billur Akdeniz, Sebastian van der Vegt, S. Tamer Cavusgil
2025
International Marketing_cover
International MarketingSak Onkvisit, Michael A. Merz, John J. Shaw
2025
International Marketing
International Marketing
Sak Onkvisit, Michael A. Merz, John J. Shaw
2025
Intercultural Public Relations_cover
Intercultural Public RelationsRuth Avidar, Ganga S Dhanesh, Ganga S. Dhanesh
2025
Intercultural Public Relations
Intercultural Public Relations
Ruth Avidar, Ganga S Dhanesh, Ganga S. Dhanesh
2025
From Local to Global_cover
From Local to GlobalBin Tang
2025
From Local to Global
From Local to Global
Bin Tang
2025
International Business Essentials You Always Wanted to Know_cover
International Business Essentials You Always Wanted to KnowLisa Power, Vibrant Publishers
2025
International Business Essentials You Always Wanted to Know
International Business Essentials You Always Wanted to Know
Lisa Power, Vibrant Publishers
2025
Building B2B Relationships_cover
Building B2B RelationshipsRyan O'Sullivan
2024
Building B2B Relationships
Building B2B Relationships
Ryan O'Sullivan
2024
Strategic Brand Licensing_cover
Strategic Brand LicensingMaria Cristina Longo, Pete Canalichio
2024
Strategic Brand Licensing
Strategic Brand Licensing
Maria Cristina Longo, Pete Canalichio
2024
Media and Entertainment Industry Management_cover
Media and Entertainment Industry ManagementSunghan Ryu
2024
Media and Entertainment Industry Management
Media and Entertainment Industry Management
Sunghan Ryu
2024
Democratizing Luxury_cover
Democratizing LuxuryAnnika A. Culver
2023
Democratizing Luxury
Democratizing Luxury
Annika A. Culver
2023
Strategic Pharmaceutical Marketing Management in Growth Markets_cover
Strategic Pharmaceutical Marketing Management in Growth MarketsMithun Nandy
2023
Strategic Pharmaceutical Marketing Management in Growth Markets
Strategic Pharmaceutical Marketing Management in Growth Markets
Mithun Nandy
2023
Made in Italy and the Luxury Market_cover
Made in Italy and the Luxury MarketSerena Rovai, Manuela De Carlo
2023
Made in Italy and the Luxury Market
Made in Italy and the Luxury Market
Serena Rovai, Manuela De Carlo
2023
International marketing in times of sustainability and digitalization_cover
International marketing in times of sustainability and digitalizationErika Graf
2023
International marketing in times of sustainability and digitalization
International marketing in times of sustainability and digitalization
Erika Graf
2023