Business

International Marketing

Showing 1 - 60 out of 326 books
Consumer Economics_cover
Consumer EconomicsElizabeth B. Goldsmith
2021
Consumer Economics
Consumer Economics
Elizabeth B. Goldsmith
2021
Sales Management_cover
Sales ManagementThomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr, Michael R. Williams, Charles H. Schwepker Jr.
2024
Sales Management
Sales Management
Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr, Michael R. Williams, Charles H. Schwepker Jr.
2024
Advertising Media Planning_cover
Advertising Media PlanningLarry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda, Donald W. Jugenheimer
2022
Advertising Media Planning
Advertising Media Planning
Larry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda, Donald W. Jugenheimer
2022
Global Marketing and Advertising_cover
Global Marketing and AdvertisingMarieke de Mooij
2021
Global Marketing and Advertising
Global Marketing and Advertising
Marieke de Mooij
2021
Advertising Account Planning_cover
Advertising Account PlanningSarah Turnbull, Larry Kelley, Donald Jugenheimer
2023
Advertising Account Planning
Advertising Account Planning
Sarah Turnbull, Larry Kelley, Donald Jugenheimer
2023
Global Marketing_cover
Global MarketingIlan Alon, Eugene Jaffe, Christiane Prange, Donata Vianelli
2020
Global Marketing
Global Marketing
Ilan Alon, Eugene Jaffe, Christiane Prange, Donata Vianelli
2020
International Marketing_cover
International MarketingDaniel W. Baack, Barbara Czarnecka, Donald Baack
2018
International Marketing
International Marketing
Daniel W. Baack, Barbara Czarnecka, Donald Baack
2018
Managing Luxury Brands_cover
Managing Luxury BrandsEleonora Cattaneo
2023
Managing Luxury Brands
Managing Luxury Brands
Eleonora Cattaneo
2023
Global Marketing_cover
Global MarketingCarlyle Farrell
2015
Global Marketing
Global Marketing
Carlyle Farrell
2015
Global Marketing_cover
Global MarketingKate Gillespie, K. Scott Swan
2021
Global Marketing
Global Marketing
Kate Gillespie, K. Scott Swan
2021
Cultural Intelligence for Marketers_cover
Cultural Intelligence for MarketersAnastasia Karklina Gabriel
2024
Cultural Intelligence for Marketers
Cultural Intelligence for Marketers
Anastasia Karklina Gabriel
2024
Ethics in Marketing_cover
Ethics in MarketingPatrick E. Murphy, Gene R. Laczniak, Fiona Harris
2016
Ethics in Marketing
Ethics in Marketing
Patrick E. Murphy, Gene R. Laczniak, Fiona Harris
2016
Marketing 6.0_cover
Marketing 6.0Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Marketing 6.0
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Global Entrepreneurship_cover
Global EntrepreneurshipNir Kshetri
2018
Global Entrepreneurship
Global Entrepreneurship
Nir Kshetri
2018
Marketing Places_cover
Marketing PlacesPhilip Kotler
2002
Marketing Places
Marketing Places
Philip Kotler
2002
Take Your Company Global_cover
Take Your Company GlobalNataly Kelly
2024
Take Your Company Global
Take Your Company Global
Nataly Kelly
2024
Doing Business in Germany_cover
Doing Business in GermanyAndra Riemhofer
2019
Doing Business in Germany
Doing Business in Germany
Andra Riemhofer
2019
The Management of Luxury_cover
The Management of LuxuryBenjamin Berghaus, Günter Müller-Stewens, Sven Reinecke
2018
The Management of Luxury
The Management of Luxury
Benjamin Berghaus, Günter Müller-Stewens, Sven Reinecke
2018
Brand Management_cover
Brand ManagementJaywant Singh, Paurav Shukla
2024
Brand Management
Brand Management
Jaywant Singh, Paurav Shukla
2024
Marketing 6.0_cover
Marketing 6.0Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Marketing 6.0
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Data-Driven Customer Experience Transformation_cover
Data-Driven Customer Experience TransformationMohamed Zaki
2025
Data-Driven Customer Experience Transformation
Data-Driven Customer Experience Transformation
Mohamed Zaki
2025
Account-Based Marketing_cover
Account-Based MarketingBev Burgess
2025
Account-Based Marketing
Account-Based Marketing
Bev Burgess
2025
Brand Psychology_cover
Brand PsychologyLaura Busche
2023
Brand Psychology
Brand Psychology
Laura Busche
2023
Responsible Marketing_cover
Responsible MarketingLola Bakare
2024
Responsible Marketing
Responsible Marketing
Lola Bakare
2024
Intercultural Marketing_cover
Intercultural MarketingIvana Beveridge
2020
Intercultural Marketing
Intercultural Marketing
Ivana Beveridge
2020
Bottom of the Pyramid Marketing_cover
Bottom of the Pyramid MarketingRamendra Singh
2018
Bottom of the Pyramid Marketing
Bottom of the Pyramid Marketing
Ramendra Singh
2018
100 Practical Ways to Improve Customer Experience_cover
100 Practical Ways to Improve Customer ExperienceMartin Newman, Malcolm McDonald
2018
100 Practical Ways to Improve Customer Experience
100 Practical Ways to Improve Customer Experience
Martin Newman, Malcolm McDonald
2018
Brand New China_cover
Brand New ChinaJing Wang
2009
Brand New China
Brand New China
Jing Wang
2009
Retail Marketing Management_cover
Retail Marketing ManagementWassim Derbi
2024
Retail Marketing Management
Retail Marketing Management
Wassim Derbi
2024
The Digital-First Customer Experience_cover
The Digital-First Customer ExperienceJoe Wheeler
2023
The Digital-First Customer Experience
The Digital-First Customer Experience
Joe Wheeler
2023
Marketing Management_cover
Marketing ManagementLuca M. Visconti, Lisa Peñaloza, Nil Toulouse
2020
Marketing Management
Marketing Management
Luca M. Visconti, Lisa Peñaloza, Nil Toulouse
2020
Ecossistema de Parceiros_cover
Ecossistema de ParceirosJuliana Tubino, Nara Vaz Guimarães
2023
Ecossistema de Parceiros
Ecossistema de Parceiros
Juliana Tubino, Nara Vaz Guimarães
2023
Being a Successful Interpreter_cover
Being a Successful InterpreterJonathan Downie
2016
Being a Successful Interpreter
Being a Successful Interpreter
Jonathan Downie
2016
Global Content Strategy_cover
Global Content StrategyVal Swisher
2014
Global Content Strategy
Global Content Strategy
Val Swisher
2014
Geomarketing_cover
GeomarketingGérard Cliquet
2013
Geomarketing
Geomarketing
Gérard Cliquet
2013
Brand Love_cover
Brand LoveLydia Michael
2023
Brand Love
Brand Love
Lydia Michael
2023
Digital Marketing All-In-One For Dummies_cover
Digital Marketing All-In-One For DummiesStephanie Diamond
2022
Digital Marketing All-In-One For Dummies
Digital Marketing All-In-One For Dummies
Stephanie Diamond
2022
Managing Digital Transformation_cover
Managing Digital TransformationAndreas Hinterhuber, Tiziano Vescovi, Francesca Checchinato
2021
Managing Digital Transformation
Managing Digital Transformation
Andreas Hinterhuber, Tiziano Vescovi, Francesca Checchinato
2021
Doing Business in the New Latin America_cover
Doing Business in the New Latin AmericaThomas H. Becker
2010
Doing Business in the New Latin America
Doing Business in the New Latin America
Thomas H. Becker
2010
International Marketing_cover
International MarketingSak Onkvisit, John Shaw, John J. Shaw
2009
International Marketing
International Marketing
Sak Onkvisit, John Shaw, John J. Shaw
2009
Essentials of Marketing_cover
Essentials of MarketingDavid Brown, Alex Thompson
2022
Essentials of Marketing
Essentials of Marketing
David Brown, Alex Thompson
2022
Marketing Effectiveness_cover
Marketing EffectivenessSorin Patilinet
2025
Marketing Effectiveness
Marketing Effectiveness
Sorin Patilinet
2025
Strategic Employer Branding for IT Companies_cover
Strategic Employer Branding for IT CompaniesEwa Szkudlarek, Elwira Gross-Gołacka
2024
Strategic Employer Branding for IT Companies
Strategic Employer Branding for IT Companies
Ewa Szkudlarek, Elwira Gross-Gołacka
2024
Selling Europe to the World_cover
Selling Europe to the WorldPierre-Yves Donzé
2023
Selling Europe to the World
Selling Europe to the World
Pierre-Yves Donzé
2023
Developing Global Business Communication in Asia_cover
Developing Global Business Communication in AsiaJane Lockwood, Neil Elias
2021
Developing Global Business Communication in Asia
Developing Global Business Communication in Asia
Jane Lockwood, Neil Elias
2021
Managing Global Strategy_cover
Managing Global StrategyWilliam H. A. Johnson
2020
Managing Global Strategy
Managing Global Strategy
William H. A. Johnson
2020
Survival Is Not Enough_cover
Survival Is Not EnoughSeth Godin
2009
Survival Is Not Enough
Survival Is Not Enough
Seth Godin
2009
Luxury Marketing and Brand Strategy_cover
Luxury Marketing and Brand StrategyKvěta Olšanová, Gina Cook, Marija Zlatić
2025
Luxury Marketing and Brand Strategy
Luxury Marketing and Brand Strategy
Květa Olšanová, Gina Cook, Marija Zlatić
2025
Luxury Fashion Marketing and Branding_cover
Luxury Fashion Marketing and BrandingAlice Dallabona
2024
Luxury Fashion Marketing and Branding
Luxury Fashion Marketing and Branding
Alice Dallabona
2024
The Marketing Research Guide_cover
The Marketing Research GuideRobert E Stevens, David L Loudon, Morris E Ruddick, Bruce Wrenn, Philip K Sherwood
2012
The Marketing Research Guide
The Marketing Research Guide
Robert E Stevens, David L Loudon, Morris E Ruddick, Bruce Wrenn, Philip K Sherwood
2012
International Business_cover
International BusinessAlan Sitkin
2021
International Business
International Business
Alan Sitkin
2021
Consumer Culture Theory_cover
Consumer Culture TheoryNil Ozcaglar-Toulouse, Diego Rinallo, Russell W. Belk
2016
Consumer Culture Theory
Consumer Culture Theory
Nil Ozcaglar-Toulouse, Diego Rinallo, Russell W. Belk
2016
Poorly Made in China_cover
Poorly Made in ChinaPaul Midler
2010
Poorly Made in China
Poorly Made in China
Paul Midler
2010
Focus & Concentrate on the Essentials_cover
Focus & Concentrate on the EssentialsSimone Janson
2025
Focus & Concentrate on the Essentials
Focus & Concentrate on the Essentials
Simone Janson
2025
eLearning - Virtual Independent Learning_cover
eLearning - Virtual Independent LearningSimone Janson
2025
eLearning - Virtual Independent Learning
eLearning - Virtual Independent Learning
Simone Janson
2025
We work Together_cover
We work TogetherSimone Janson
2025
We work Together
We work Together
Simone Janson
2025
Future Priorities for Design, Branding, Marketing and Retail_cover
Future Priorities for Design, Branding, Marketing and Retail
2025
Future Priorities for Design, Branding, Marketing and Retail
Future Priorities for Design, Branding, Marketing and Retail
2025
International Marketing_cover
International MarketingSak Onkvisit, Michael A. Merz, John J. Shaw
2025
International Marketing
International Marketing
Sak Onkvisit, Michael A. Merz, John J. Shaw
2025
From Local to Global_cover
From Local to GlobalBin Tang
2025
From Local to Global
From Local to Global
Bin Tang
2025
International Business Essentials You Always Wanted to Know_cover
International Business Essentials You Always Wanted to KnowLisa Power, Vibrant Publishers
2025
International Business Essentials You Always Wanted to Know
International Business Essentials You Always Wanted to Know
Lisa Power, Vibrant Publishers
2025