Business

International Marketing

Showing 121 - 180 out of 365 books
Absolute Essentials of International Business_cover
Absolute Essentials of International BusinessAlan Sitkin, Karine Mangion-Thornley
2020
Absolute Essentials of International Business
Absolute Essentials of International Business
Alan Sitkin, Karine Mangion-Thornley
2020
Global Innovation_cover
Global InnovationJonathan Reuvid
2020
Global Innovation
Global Innovation
Jonathan Reuvid
2020
Digital Marketing Essentials You Always Wanted to Know_cover
Digital Marketing Essentials You Always Wanted to KnowVibrant Publishers
2020
Digital Marketing Essentials You Always Wanted to Know
Digital Marketing Essentials You Always Wanted to Know
Vibrant Publishers
2020
Marketing Management_cover
Marketing ManagementLuca M. Visconti, Lisa Peñaloza, Nil Toulouse
2020
Marketing Management
Marketing Management
Luca M. Visconti, Lisa Peñaloza, Nil Toulouse
2020
Service 7_cover
Service 7Peter Bowman
2019
Service 7
Service 7
Peter Bowman
2019
International Business_cover
International BusinessRadha Jethu-Ramsoedh, Maud Hendrickx
2019
International Business
International Business
Radha Jethu-Ramsoedh, Maud Hendrickx
2019
Human Resource Management for Organizational Sustainability_cover
Human Resource Management for Organizational SustainabilityRadha R. Sharma
2019
Human Resource Management for Organizational Sustainability
Human Resource Management for Organizational Sustainability
Radha R. Sharma
2019
Asian Competitors_cover
Asian CompetitorsPhilip Kotler, Hermawan Kartajaya;Den Huan Hooi
2019
Asian Competitors
Asian Competitors
Philip Kotler, Hermawan Kartajaya;Den Huan Hooi
2019
Bottom of the Pyramid Marketing_cover
Bottom of the Pyramid MarketingRamendra Singh
2018
Bottom of the Pyramid Marketing
Bottom of the Pyramid Marketing
Ramendra Singh
2018
Asian Dimensions of Services Marketing_cover
Asian Dimensions of Services MarketingEsther Tang, Ricky Chan, Susan Tai
2018
Asian Dimensions of Services Marketing
Asian Dimensions of Services Marketing
Esther Tang, Ricky Chan, Susan Tai
2018
Malcolm McDonald on Value Propositions_cover
Malcolm McDonald on Value PropositionsMalcolm McDonald, Grant Oliver
2018
Malcolm McDonald on Value Propositions
Malcolm McDonald on Value Propositions
Malcolm McDonald, Grant Oliver
2018
100 Practical Ways to Improve Customer Experience_cover
100 Practical Ways to Improve Customer ExperienceMartin Newman, Malcolm McDonald
2018
100 Practical Ways to Improve Customer Experience
100 Practical Ways to Improve Customer Experience
Martin Newman, Malcolm McDonald
2018
Marketing Management in Turkey_cover
Marketing Management in TurkeySelcen Ozturkcan, Elif Yolbulan Okan
2018
Marketing Management in Turkey
Marketing Management in Turkey
Selcen Ozturkcan, Elif Yolbulan Okan
2018
The End of Online Shopping_cover
The End of Online ShoppingWijnand Jongen
2018
The End of Online Shopping
The End of Online Shopping
Wijnand Jongen
2018
Marketing and Globalization_cover
Marketing and GlobalizationAurélia Durand
2018
Marketing and Globalization
Marketing and Globalization
Aurélia Durand
2018
Attraverso gli Archetipi_cover
Attraverso gli ArchetipiElena Barbieri
2018
Attraverso gli Archetipi
Attraverso gli Archetipi
Elena Barbieri
2018
Service Quality and Productivity Management_cover
Service Quality and Productivity ManagementJochen Wirtz
2017
Service Quality and Productivity Management
Service Quality and Productivity Management
Jochen Wirtz
2017
Balancing Capacity and Demand in Service Operations_cover
Balancing Capacity and Demand in Service OperationsJochen Wirtz
2017
Balancing Capacity and Demand in Service Operations
Balancing Capacity and Demand in Service Operations
Jochen Wirtz
2017
Pricing Services and Revenue Management_cover
Pricing Services and Revenue ManagementJochen Wirtz
2017
Pricing Services and Revenue Management
Pricing Services and Revenue Management
Jochen Wirtz
2017
Qualitative Consumer Research_cover
Qualitative Consumer ResearchRussell W. Belk
2017
Qualitative Consumer Research
Qualitative Consumer Research
Russell W. Belk
2017
Internationalization of Firms_cover
Internationalization of FirmsLaura Vanoli Parietti
2017
Internationalization of Firms
Internationalization of Firms
Laura Vanoli Parietti
2017
Consumer Culture Theory_cover
Consumer Culture TheoryNil Ozcaglar-Toulouse, Diego Rinallo, Russell W. Belk
2016
Consumer Culture Theory
Consumer Culture Theory
Nil Ozcaglar-Toulouse, Diego Rinallo, Russell W. Belk
2016
Winning in Service Markets_cover
Winning in Service MarketsJochen Wirtz
2016
Winning in Service Markets
Winning in Service Markets
Jochen Wirtz
2016
Consumer Behavior in Asia_cover
Consumer Behavior in AsiaErdener Kaynak, Tsang-Sing Chan
2014
Consumer Behavior in Asia
Consumer Behavior in Asia
Erdener Kaynak, Tsang-Sing Chan
2014
The Evolution of Integrated Marketing Communications_cover
The Evolution of Integrated Marketing Communications
2013
The Evolution of Integrated Marketing Communications
The Evolution of Integrated Marketing Communications
2013
International Marketing_cover
International MarketingStanley Paliwoda, Michael Thomas
2013
International Marketing
International Marketing
Stanley Paliwoda, Michael Thomas
2013
Guanxi_cover
GuanxiErdener Kaynak, Y.H. Wong, Thomas Leung
2013
Guanxi
Guanxi
Erdener Kaynak, Y.H. Wong, Thomas Leung
2013
Marketing Management in Geographically Remote Industrial Clusters_cover
Marketing Management in Geographically Remote Industrial ClustersGeorge Tesar, Jan Bodin
2012
Marketing Management in Geographically Remote Industrial Clusters
Marketing Management in Geographically Remote Industrial Clusters
George Tesar, Jan Bodin
2012
Trade Promotion Strategies_cover
Trade Promotion StrategiesClaude Cellich
2012
Trade Promotion Strategies
Trade Promotion Strategies
Claude Cellich
2012
Poorly Made in China_cover
Poorly Made in ChinaPaul Midler
2010
Poorly Made in China
Poorly Made in China
Paul Midler
2010
Tourists, Tourism and the Good Life_cover
Tourists, Tourism and the Good LifePhilip Pearce, Sebastian Filep, Glenn Ross
2010
Tourists, Tourism and the Good Life
Tourists, Tourism and the Good Life
Philip Pearce, Sebastian Filep, Glenn Ross
2010
Managing Customer Value_cover
Managing Customer ValueDilip Soman, Sara N-Marandi
2009
Managing Customer Value
Managing Customer Value
Dilip Soman, Sara N-Marandi
2009
Conducting Market Research for International Business_cover
Conducting Market Research for International BusinessS. Tamer Cavusgil, Gary Knight, John Riesenberger, Attila Yaprak
2009
Conducting Market Research for International Business
Conducting Market Research for International Business
S. Tamer Cavusgil, Gary Knight, John Riesenberger, Attila Yaprak
2009
The SAGE Handbook of International Marketing_cover
The SAGE Handbook of International MarketingMasaaki Kotabe, Kristiaan Helsen
2009
The SAGE Handbook of International Marketing
The SAGE Handbook of International Marketing
Masaaki Kotabe, Kristiaan Helsen
2009
Passport to Success_cover
Passport to SuccessJeanette S. Martin, Lillian H. Chaney
2008
Passport to Success
Passport to Success
Jeanette S. Martin, Lillian H. Chaney
2008
Pikachu's Global Adventure_cover
Pikachu's Global AdventureJoseph Tobin
2004
Pikachu's Global Adventure
Pikachu's Global Adventure
Joseph Tobin
2004
Sales Management_cover
Sales ManagementJohn B Ford, Earl Honeycutt, Antonis Simintiras
2003
Sales Management
Sales Management
John B Ford, Earl Honeycutt, Antonis Simintiras
2003
Asian Management Matters: Regional Relevance And Global Impact_cover
Asian Management Matters: Regional Relevance And Global Impact
2000
Asian Management Matters: Regional Relevance And Global Impact
Asian Management Matters: Regional Relevance And Global Impact
2000
Marketing for Competitiveness: Asia to The World_cover
Marketing for Competitiveness: Asia to The WorldPhilip Kotler, Hermawan Kartajaya;Den Huan Hooi
Marketing for Competitiveness: Asia to The World
Marketing for Competitiveness: Asia to The World
Philip Kotler, Hermawan Kartajaya;Den Huan Hooi
We work Together_cover
We work TogetherSimone Janson
2026
We work Together
We work Together
Simone Janson
2026
Strategic Marketing Management in Asia_cover
Strategic Marketing Management in Asia
2026
Strategic Marketing Management in Asia
Strategic Marketing Management in Asia
2026
Social Media Marketing_cover
Social Media MarketingDave Stone
2025
Social Media Marketing
Social Media Marketing
Dave Stone
2025
Global Marketing Management_cover
Global Marketing Management
2025
Global Marketing Management
Global Marketing Management
2025
International Business Essentials You Always Wanted to Know_cover
International Business Essentials You Always Wanted to KnowLisa Power, Vibrant Publishers
2025
International Business Essentials You Always Wanted to Know
International Business Essentials You Always Wanted to Know
Lisa Power, Vibrant Publishers
2025
Perspectives in Marketing, Innovation and Strategy_cover
Perspectives in Marketing, Innovation and StrategyPhilip Kotler, Subhadip Roy, Satyajit Chakrabarti, Dipak Saha, Rabin Mazumder
2023
Perspectives in Marketing, Innovation and Strategy
Perspectives in Marketing, Innovation and Strategy
Philip Kotler, Subhadip Roy, Satyajit Chakrabarti, Dipak Saha, Rabin Mazumder
2023
Transforming Sales Management_cover
Transforming Sales ManagementGrant Van Ulbrich
2023
Transforming Sales Management
Transforming Sales Management
Grant Van Ulbrich
2023
Essentials of Marketing Management_cover
Essentials of Marketing ManagementGeoffrey Lancaster, Lester Massingham
2017
Essentials of Marketing Management
Essentials of Marketing Management
Geoffrey Lancaster, Lester Massingham
2017
Where Does My Stuff Come From?_cover
Where Does My Stuff Come From?Willy Shih
2026
Where Does My Stuff Come From?
Where Does My Stuff Come From?
Willy Shih
2026
eLearning - Virtual Independent Learning_cover
eLearning - Virtual Independent LearningSimone Janson
2026
eLearning - Virtual Independent Learning
eLearning - Virtual Independent Learning
Simone Janson
2026
Retail Marketing in the Modern Age_cover
Retail Marketing in the Modern AgePrashant Chaudhary
2026
Retail Marketing in the Modern Age
Retail Marketing in the Modern Age
Prashant Chaudhary
2026
EcoFusion Marketing_cover
EcoFusion Marketing
2026
EcoFusion Marketing
EcoFusion Marketing
2026
Business Relationships and Networks_cover
Business Relationships and Networks
2025
Business Relationships and Networks
Business Relationships and Networks
2025
Cross-Cultural Fashion Marketing_cover
Cross-Cultural Fashion MarketingSatyendra Singh
2025
Cross-Cultural Fashion Marketing
Cross-Cultural Fashion Marketing
Satyendra Singh
2025
International Marketing in Practice_cover
International Marketing in Practice
2025
International Marketing in Practice
International Marketing in Practice
2025
Contemporary Cases in Management_cover
Contemporary Cases in Management
2024
Contemporary Cases in Management
Contemporary Cases in Management
2024
Marketing Communication in African Languages_cover
Marketing Communication in African Languages
2024
Marketing Communication in African Languages
Marketing Communication in African Languages
2024
Responsible Marketing_cover
Responsible MarketingLola Bakare
2024
Responsible Marketing
Responsible Marketing
Lola Bakare
2024
Investing in Africa_cover
Investing in AfricaAndrew Omogo
2024
Investing in Africa
Investing in Africa
Andrew Omogo
2024
Interfaith Marketing_cover
Interfaith MarketingFrank G. Cabano, Stefan Müller, Katja Gelbrich
2024
Interfaith Marketing
Interfaith Marketing
Frank G. Cabano, Stefan Müller, Katja Gelbrich
2024
Rural Marketing as a Tool for National Development_cover
Rural Marketing as a Tool for National DevelopmentCharles Chatterjee
2024
Rural Marketing as a Tool for National Development
Rural Marketing as a Tool for National Development
Charles Chatterjee
2024