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Showing 121 - 180 out of 363 books
Digital Marketing Essentials You Always Wanted to Know_cover
Digital Marketing Essentials You Always Wanted to KnowVibrant Publishers
2020
Digital Marketing Essentials You Always Wanted to Know
Digital Marketing Essentials You Always Wanted to Know
Vibrant Publishers
2020
Marketing Management_cover
Marketing ManagementLuca M. Visconti, Lisa Peñaloza, Nil Toulouse
2020
Marketing Management
Marketing Management
Luca M. Visconti, Lisa Peñaloza, Nil Toulouse
2020
Service 7_cover
Service 7Peter Bowman
2019
Service 7
Service 7
Peter Bowman
2019
European Business Environment_cover
European Business EnvironmentFrans Somers
2019
European Business Environment
European Business Environment
Frans Somers
2019
Asian Competitors_cover
Asian CompetitorsPhilip Kotler, Hermawan Kartajaya;Den Huan Hooi
2019
Asian Competitors
Asian Competitors
Philip Kotler, Hermawan Kartajaya;Den Huan Hooi
2019
Bottom of the Pyramid Marketing_cover
Bottom of the Pyramid MarketingRamendra Singh
2018
Bottom of the Pyramid Marketing
Bottom of the Pyramid Marketing
Ramendra Singh
2018
Marketing Management in Turkey_cover
Marketing Management in TurkeySelcen Ozturkcan, Elif Yolbulan Okan
2018
Marketing Management in Turkey
Marketing Management in Turkey
Selcen Ozturkcan, Elif Yolbulan Okan
2018
The End of Online Shopping_cover
The End of Online ShoppingWijnand Jongen
2018
The End of Online Shopping
The End of Online Shopping
Wijnand Jongen
2018
Marketing and Globalization_cover
Marketing and GlobalizationAurélia Durand
2018
Marketing and Globalization
Marketing and Globalization
Aurélia Durand
2018
Service Quality and Productivity Management_cover
Service Quality and Productivity ManagementJochen Wirtz
2017
Service Quality and Productivity Management
Service Quality and Productivity Management
Jochen Wirtz
2017
Designing Complaint Handling and Service Recovery Strategies_cover
Designing Complaint Handling and Service Recovery StrategiesJochen Wirtz
2017
Designing Complaint Handling and Service Recovery Strategies
Designing Complaint Handling and Service Recovery Strategies
Jochen Wirtz
2017
Managing Customer Relationships and Building Loyalty_cover
Managing Customer Relationships and Building LoyaltyJochen Wirtz
2017
Managing Customer Relationships and Building Loyalty
Managing Customer Relationships and Building Loyalty
Jochen Wirtz
2017
Managing People for Service Advantage_cover
Managing People for Service AdvantageJochen Wirtz
2017
Managing People for Service Advantage
Managing People for Service Advantage
Jochen Wirtz
2017
Balancing Capacity and Demand in Service Operations_cover
Balancing Capacity and Demand in Service OperationsJochen Wirtz
2017
Balancing Capacity and Demand in Service Operations
Balancing Capacity and Demand in Service Operations
Jochen Wirtz
2017
Developing Service Products and Brands_cover
Developing Service Products and BrandsJochen Wirtz
2017
Developing Service Products and Brands
Developing Service Products and Brands
Jochen Wirtz
2017
Qualitative Consumer Research_cover
Qualitative Consumer ResearchRussell W. Belk
2017
Qualitative Consumer Research
Qualitative Consumer Research
Russell W. Belk
2017
Trade and Power_cover
Trade and PowerVladan Hodulák, Oldřich Krpec
2017
Trade and Power
Trade and Power
Vladan Hodulák, Oldřich Krpec
2017
Optimizing and Marketing Your Website_cover
Optimizing and Marketing Your WebsiteGabriel Dica
2017
Optimizing and Marketing Your Website
Optimizing and Marketing Your Website
Gabriel Dica
2017
International Strategy of Emerging Market Firms_cover
International Strategy of Emerging Market FirmsAndrei Panibratov
2017
International Strategy of Emerging Market Firms
International Strategy of Emerging Market Firms
Andrei Panibratov
2017
Internationalization of Firms_cover
Internationalization of FirmsLaura Vanoli Parietti
2017
Internationalization of Firms
Internationalization of Firms
Laura Vanoli Parietti
2017
Consumer Culture Theory_cover
Consumer Culture TheoryNil Ozcaglar-Toulouse, Diego Rinallo, Russell W. Belk
2016
Consumer Culture Theory
Consumer Culture Theory
Nil Ozcaglar-Toulouse, Diego Rinallo, Russell W. Belk
2016
Winning in Service Markets_cover
Winning in Service MarketsJochen Wirtz
2016
Winning in Service Markets
Winning in Service Markets
Jochen Wirtz
2016
Retailing in Emerging Markets_cover
Retailing in Emerging Markets
2014
Retailing in Emerging Markets
Retailing in Emerging Markets
2014
Consumer Behavior in Asia_cover
Consumer Behavior in AsiaErdener Kaynak, Tsang-Sing Chan
2014
Consumer Behavior in Asia
Consumer Behavior in Asia
Erdener Kaynak, Tsang-Sing Chan
2014
Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS_cover
Marketing Challenges in Transition Economies of Europe, Baltic States and the CISErdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters
2014
Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS
Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS
Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters
2014
The Evolution of Integrated Marketing Communications_cover
The Evolution of Integrated Marketing Communications
2013
The Evolution of Integrated Marketing Communications
The Evolution of Integrated Marketing Communications
2013
International Marketing_cover
International MarketingStanley Paliwoda, Michael Thomas
2013
International Marketing
International Marketing
Stanley Paliwoda, Michael Thomas
2013
International Business Case Studies For the Multicultural Marketplace_cover
International Business Case Studies For the Multicultural MarketplaceRobert T. Moran, David O. Braaten Ph.D., John Walsh, D.B.A.
2013
International Business Case Studies For the Multicultural Marketplace
International Business Case Studies For the Multicultural Marketplace
Robert T. Moran, David O. Braaten Ph.D., John Walsh, D.B.A.
2013
Scrittori e pubblicità_cover
Scrittori e pubblicitàGiovanni Alessi, Linda Barcaioli, Toni Marino, Giovanna Zaganelli
2013
Scrittori e pubblicità
Scrittori e pubblicità
Giovanni Alessi, Linda Barcaioli, Toni Marino, Giovanna Zaganelli
2013
Marketing Management in Geographically Remote Industrial Clusters_cover
Marketing Management in Geographically Remote Industrial ClustersGeorge Tesar, Jan Bodin
2012
Marketing Management in Geographically Remote Industrial Clusters
Marketing Management in Geographically Remote Industrial Clusters
George Tesar, Jan Bodin
2012
Olympic Marketing_cover
Olympic MarketingAlain Ferrand, Jean-Loup Chappelet, Benoit Seguin
2012
Olympic Marketing
Olympic Marketing
Alain Ferrand, Jean-Loup Chappelet, Benoit Seguin
2012
Trade Promotion Strategies_cover
Trade Promotion StrategiesClaude Cellich
2012
Trade Promotion Strategies
Trade Promotion Strategies
Claude Cellich
2012
Cross-Cultural Management_cover
Cross-Cultural ManagementVeronica Velo
2011
Cross-Cultural Management
Cross-Cultural Management
Veronica Velo
2011
Winning in the Global Market_cover
Winning in the Global MarketBruce D. Keillor
2011
Winning in the Global Market
Winning in the Global Market
Bruce D. Keillor
2011
Tourists, Tourism and the Good Life_cover
Tourists, Tourism and the Good LifePhilip Pearce, Sebastian Filep, Glenn Ross
2010
Tourists, Tourism and the Good Life
Tourists, Tourism and the Good Life
Philip Pearce, Sebastian Filep, Glenn Ross
2010
Gaining Momentum: Managing The Diffusion Of Innovations_cover
Gaining Momentum: Managing The Diffusion Of Innovations
2010
Gaining Momentum: Managing The Diffusion Of Innovations
Gaining Momentum: Managing The Diffusion Of Innovations
2010
Marketing And Management Sciences - Proceedings Of The International Conference On Icmms 2008_cover
Marketing And Management Sciences - Proceedings Of The International Conference On Icmms 2008
2010
Marketing And Management Sciences - Proceedings Of The International Conference On Icmms 2008
Marketing And Management Sciences - Proceedings Of The International Conference On Icmms 2008
2010
Managing Customer Value_cover
Managing Customer ValueDilip Soman, Sara N-Marandi
2009
Managing Customer Value
Managing Customer Value
Dilip Soman, Sara N-Marandi
2009
Boomer Marketing_cover
Boomer MarketingIan Chaston
2009
Boomer Marketing
Boomer Marketing
Ian Chaston
2009
Conducting Market Research for International Business_cover
Conducting Market Research for International BusinessS. Tamer Cavusgil, Gary Knight, John Riesenberger, Attila Yaprak
2009
Conducting Market Research for International Business
Conducting Market Research for International Business
S. Tamer Cavusgil, Gary Knight, John Riesenberger, Attila Yaprak
2009
International Retail Marketing_cover
International Retail MarketingChristopher Moore, Margaret Bruce, Grete Birtwistle
2007
International Retail Marketing
International Retail Marketing
Christopher Moore, Margaret Bruce, Grete Birtwistle
2007
Pikachu's Global Adventure_cover
Pikachu's Global AdventureJoseph Tobin
2004
Pikachu's Global Adventure
Pikachu's Global Adventure
Joseph Tobin
2004
Sales Management_cover
Sales ManagementJohn B Ford, Earl Honeycutt, Antonis Simintiras
2003
Sales Management
Sales Management
John B Ford, Earl Honeycutt, Antonis Simintiras
2003
Marketing for Competitiveness: Asia to The World_cover
Marketing for Competitiveness: Asia to The WorldPhilip Kotler, Hermawan Kartajaya;Den Huan Hooi
Marketing for Competitiveness: Asia to The World
Marketing for Competitiveness: Asia to The World
Philip Kotler, Hermawan Kartajaya;Den Huan Hooi
Strategic Marketing Management in Asia_cover
Strategic Marketing Management in Asia
2026
Strategic Marketing Management in Asia
Strategic Marketing Management in Asia
2026
Social Media Marketing_cover
Social Media MarketingDave Stone
2025
Social Media Marketing
Social Media Marketing
Dave Stone
2025
Intercultural Public Relations_cover
Intercultural Public RelationsRuth Avidar, Ganga S Dhanesh, Ganga S. Dhanesh
2025
Intercultural Public Relations
Intercultural Public Relations
Ruth Avidar, Ganga S Dhanesh, Ganga S. Dhanesh
2025
Global Marketing Management_cover
Global Marketing Management
2025
Global Marketing Management
Global Marketing Management
2025
International Business Essentials You Always Wanted to Know_cover
International Business Essentials You Always Wanted to KnowLisa Power, Vibrant Publishers
2025
International Business Essentials You Always Wanted to Know
International Business Essentials You Always Wanted to Know
Lisa Power, Vibrant Publishers
2025
Perspectives in Marketing, Innovation and Strategy_cover
Perspectives in Marketing, Innovation and StrategyPhilip Kotler, Subhadip Roy, Satyajit Chakrabarti, Dipak Saha, Rabin Mazumder
2023
Perspectives in Marketing, Innovation and Strategy
Perspectives in Marketing, Innovation and Strategy
Philip Kotler, Subhadip Roy, Satyajit Chakrabarti, Dipak Saha, Rabin Mazumder
2023
Transforming Sales Management_cover
Transforming Sales ManagementGrant Van Ulbrich
2023
Transforming Sales Management
Transforming Sales Management
Grant Van Ulbrich
2023
Human Resource Management for Organizational Sustainability_cover
Human Resource Management for Organizational SustainabilityRadha R. Sharma
2019
Human Resource Management for Organizational Sustainability
Human Resource Management for Organizational Sustainability
Radha R. Sharma
2019
Pricing Services and Revenue Management_cover
Pricing Services and Revenue ManagementJochen Wirtz
2017
Pricing Services and Revenue Management
Pricing Services and Revenue Management
Jochen Wirtz
2017
Essentials of Marketing Management_cover
Essentials of Marketing ManagementGeoffrey Lancaster, Lester Massingham
2017
Essentials of Marketing Management
Essentials of Marketing Management
Geoffrey Lancaster, Lester Massingham
2017
Retail Marketing in the Modern Age_cover
Retail Marketing in the Modern AgePrashant Chaudhary
2026
Retail Marketing in the Modern Age
Retail Marketing in the Modern Age
Prashant Chaudhary
2026
EcoFusion Marketing_cover
EcoFusion Marketing
2026
EcoFusion Marketing
EcoFusion Marketing
2026
Corporate Marketing Strategy_cover
Corporate Marketing Strategy
2026
Corporate Marketing Strategy
Corporate Marketing Strategy
2026
Plan & Increase Productivity_cover
Plan & Increase ProductivitySimone Janson
2026
Plan & Increase Productivity
Plan & Increase Productivity
Simone Janson
2026
Business Relationships and Networks_cover
Business Relationships and Networks
2025
Business Relationships and Networks
Business Relationships and Networks
2025
International Marketing in Practice_cover
International Marketing in Practice
2025
International Marketing in Practice
International Marketing in Practice
2025