Advertising

Summary: Marketing OutrageouslyBusinessNews Publishing

Brands

2014

Summary: Marketing Outrageously

BusinessNews Publishing

2014

Summary: Positioning: The Battle for Your Mind_cover

Summary: Positioning: The Battle for Your MindBusinessNews Publishing

Summary: Positioning: The Battle for Your Mind

BusinessNews Publishing

2014

Tecnologías de la persuasión. Uso de las TIC en publicidad y relaciones públicas_cover

Tecnologías de la persuasión. Uso de las TIC en publicidad y relaciones públicasFernández-Quijada, David, Ramos-Serrano, Marina

Tecnologías de la persuasión. Uso de las TIC en publicidad y relaciones públicas

Fernández-Quijada, David, Ramos-Serrano, Marina

2014

The Economics of Quality, Grades and Brands_cover

The Economics of Quality, Grades and BrandsPeter Bowbrick

The Economics of Quality, Grades and Brands

Peter Bowbrick

2014

Handbook of Financial Public Relations

Handbook of Financial Public Relations

2014

Financial Public RelationsPat Bowman, Richard Bing

Financial Public Relations

Pat Bowman, Richard Bing

2014

Easy Marketing Step-By-StepMassimo D'Amico

Easy Marketing Step-By-Step

Massimo D'Amico

2014

Advertising TransformedFons Van Dyck

The Convergence CrisisJoanna L. Jenkins

Advertising Transformed

Fons Van Dyck

2014

We Are What We SellDanielle Sarver Coombs, Bob Batchelor

The Convergence Crisis

Joanna L. Jenkins

2014

The PR MasterclassAlex Singleton

We Are What We Sell

Danielle Sarver Coombs, Bob Batchelor

2014

A Word from Our SponsorCynthia B. Meyers

The PR Masterclass

Alex Singleton

2013

Marketing Your BusinessRobert E Stevens, David L Loudon, Ronald A Nykiel

A Word from Our Sponsor

Cynthia B. Meyers

2013

DemarketingNigel Bradley, Jim Blythe

Marketing Your Business

Robert E Stevens, David L Loudon, Ronald A Nykiel

2013

Demarketing

Nigel Bradley, Jim Blythe

2013

Sex in Consumer Culture

Global Advertising, Attitudes, and AudiencesTony Wilson

Sex in Consumer Culture

2013

Global Advertising, Attitudes, and Audiences_cover

Global Advertising, Attitudes, and Audiences

Tony Wilson

2013

Ethical Issues in Communication Professions

Ethical Issues in Communication Professions

2013

How Contemporary Publishers Reach Out to Their Customers: Transition from B2B to B2C Marketing in the Publishing Industry_cover

How Contemporary Publishers Reach Out to Their Customers: Transition from B2B to B2C Marketing in the Publishing IndustryKim Maya Sutton

How Contemporary Publishers Reach Out to Their Customers: Transition from B2B to B2C Marketing in the Publishing Industry

Kim Maya Sutton

2013

It's Not Just PRW. Timothy Coombs, Sherry J. Holladay

Advertising A New ApproachWalter Taplin

It's Not Just PR

W. Timothy Coombs, Sherry J. Holladay

2013

Advertising A New Approach

Walter Taplin

2013

Advertising and PsychologyLeslie Gill, Leslie Ernest Gill

Advertising and Psychology

Leslie Gill, Leslie Ernest Gill

2013

Strategic Planning for Public Relations_cover

Strategic Planning for Public RelationsTricia Hansen-Horn, Adam E. Horn

Strategic Planning for Public Relations

Tricia Hansen-Horn, Adam E. Horn

2013

The New Rules of Lead GenerationDavid Scott

The New Rules of Lead Generation

David Scott

2013

Summary: Differentiate or DieBusinessNews Publishing

Summary: Differentiate or Die

BusinessNews Publishing

2013

Advertising as CultureChris Wharton

The Rise of Advertising in the United StatesEdd Applegate

Advertising as Culture

Chris Wharton

2013

The Rise of Advertising in the United States_cover

The Rise of Advertising in the United States

Edd Applegate

2012

Reason-Oriented Marketing: A Generic Marketing Approach for reasonable Products and Services_cover

Reason-Oriented Marketing: A Generic Marketing Approach for reasonable Products and ServicesMartin Masuch

Reason-Oriented Marketing: A Generic Marketing Approach for reasonable Products and Services

Martin Masuch

2012

Corporate Management, Corporate Social Responsibility and Customers: An Empirical Investigation_cover

Corporate Management, Corporate Social Responsibility and Customers: An Empirical InvestigationHeike Löber

Corporate Management, Corporate Social Responsibility and Customers: An Empirical Investigation

Heike Löber

2012

The Big Book of PackagingWill Burke, Lisa Baer, James Pietruszynski

The Big Book of Packaging

Will Burke, Lisa Baer, James Pietruszynski

2012

The Sounds of CapitalismTimothy D. Taylor

Souveräne MarkenführungKlaas Kramer

The Sounds of Capitalism

Timothy D. Taylor

2012

The Best Digital Marketing Campaigns in the WorldDamian Ryan, Calvin Jones

Souveräne Markenführung

Klaas Kramer

2012

The Best Digital Marketing Campaigns in the World_cover

The Best Digital Marketing Campaigns in the World

Damian Ryan, Calvin Jones

2011

Art and AdvertisingJoan Gibbons

Art and Advertising

Joan Gibbons

2011

Brand SuccessMatt Haig

Advertising For DummiesGary Dahl

Brand Success

Matt Haig

2011

The Branded MindErik Du Plessis

Advertising For Dummies

Gary Dahl

2011

Basics Advertising 02: Art DirectionNik Mahon

The Branded Mind

Erik Du Plessis

2011

Basics Advertising 02: Art Direction_cover

Basics Advertising 02: Art Direction

Nik Mahon

2010

The Experience EffectJim Joseph

The Experience Effect

Jim Joseph

2010

MarketingPeter Spalton

Fundamentals of AdvertisingJohn Wilmshurst, Adrian Mackay

Marketing

Peter Spalton

2010

Fundamentals of Advertising

John Wilmshurst, Adrian Mackay

2010

The Engaged CustomerHans Peter Brondmo

The Fall of Advertising and the Rise of PRAl Ries, Laura Ries

The Engaged Customer

Hans Peter Brondmo

2009

The Fall of Advertising and the Rise of PR_cover

The Fall of Advertising and the Rise of PR

Al Ries, Laura Ries

2009

Global Advertising in a Cultural Context_cover

Global Advertising in a Cultural ContextMirjana Milenkovic

Global Advertising in a Cultural Context

Mirjana Milenkovic

2009

Branding Cities

The Bare Bones Introduction to Integrated Marketing CommunicationRobyn Blakeman

Branding Cities

2009

The Bare Bones Introduction to Integrated Marketing Communication_cover

2008

The Bare Bones Introduction to Integrated Marketing Communication

Robyn Blakeman

2008

Scoring PointsClive Humby, Terry Hunt, Tim Phillips

2008

Scoring Points

Clive Humby, Terry Hunt, Tim Phillips

2008

Vulcans, Earthlings and Marketing ROI_cover

Vulcans, Earthlings and Marketing ROIDavid Rutherford, Jonathan Knowles

Vulcans, Earthlings and Marketing ROI

David Rutherford, Jonathan Knowles

2007

Breaking Up AmericaJoseph Turow

The Online Advertising PlaybookJoe Plummer, Taddy Hall, Robert Barocci, Stephen D. Rappaport

Breaking Up America

Joseph Turow

2007

The Online Advertising Playbook

Joe Plummer, Taddy Hall, Robert Barocci, Stephen D. Rappaport

2007

Advertising in Modern and Postmodern Times_cover

Advertising in Modern and Postmodern TimesPamela Odih

Advertising in Modern and Postmodern Times

Pamela Odih

2007

Practice of AdvertisingAdrian Mackay