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Showing 1,321 - 1,380 out of 4,000+ books
Euro Single Currency: Opportunities and Challenges for International Marketing_cover
Euro Single Currency: Opportunities and Challenges for International MarketingJules Miller
2011
Euro Single Currency: Opportunities and Challenges for International Marketing
Euro Single Currency: Opportunities and Challenges for International Marketing
Jules Miller
2011
Market Segmentation and 4 Ps_cover
Market Segmentation and 4 PsJules Miller
2011
Market Segmentation and 4 Ps
Market Segmentation and 4 Ps
Jules Miller
2011
The 11 Laws of Likability_cover
The 11 Laws of LikabilityMichelle Tillis Lederman
2011
The 11 Laws of Likability
The 11 Laws of Likability
Michelle Tillis Lederman
2011
Encyclopedia of Consumer Culture_cover
Encyclopedia of Consumer Culture
2011
Encyclopedia of Consumer Culture
Encyclopedia of Consumer Culture
2011
Marketing Management Approach at ADMECO AG_cover
Marketing Management Approach at ADMECO AGAndreas Keller
2011
Marketing Management Approach at ADMECO AG
Marketing Management Approach at ADMECO AG
Andreas Keller
2011
Top Market Strategy_cover
Top Market StrategyElizabeth Rush Kruger
2011
Top Market Strategy
Top Market Strategy
Elizabeth Rush Kruger
2011
Gaining Competitive Advantage – Strategies for an Internet Company to succeed in an International Market_cover
Gaining Competitive Advantage – Strategies for an Internet Company to succeed in an International MarketVerena Naunheim
2011
Gaining Competitive Advantage – Strategies for an Internet Company to succeed in an International Market
Gaining Competitive Advantage – Strategies for an Internet Company to succeed in an International Market
Verena Naunheim
2011
The usefulness of the quantitative method of statistical analysis as a mode of data analysis for research purposes_cover
The usefulness of the quantitative method of statistical analysis as a mode of data analysis for research purposesSunny Kohli
2011
The usefulness of the quantitative method of statistical analysis as a mode of data analysis for research purposes
The usefulness of the quantitative method of statistical analysis as a mode of data analysis for research purposes
Sunny Kohli
2011
Marketing Insights from A to Z_cover
Marketing Insights from A to ZPhilip Kotler
2011
Marketing Insights from A to Z
Marketing Insights from A to Z
Philip Kotler
2011
Winning Market Leadership_cover
Winning Market LeadershipAdrian Ryans, Roger More, Donald Barclay, Terry Deutscher
2010
Winning Market Leadership
Winning Market Leadership
Adrian Ryans, Roger More, Donald Barclay, Terry Deutscher
2010
Green Interior Design_cover
Green Interior DesignLori Dennis
2010
Green Interior Design
Green Interior Design
Lori Dennis
2010
Principles and Practice of Social Marketing_cover
Principles and Practice of Social MarketingRob Donovan, Nadine Henley
2010
Principles and Practice of Social Marketing
Principles and Practice of Social Marketing
Rob Donovan, Nadine Henley
2010
Personal Brands_cover
Personal BrandsRoberto Álvarez del Blanco
2010
Personal Brands
Personal Brands
Roberto Álvarez del Blanco
2010
Global Business_cover
Global BusinessMichael R. Czinkota, Ilkka A. Ronkainen
2010
Global Business
Global Business
Michael R. Czinkota, Ilkka A. Ronkainen
2010
Market Entry Strategies_cover
Market Entry StrategiesMario Glowik
2010
Market Entry Strategies
Market Entry Strategies
Mario Glowik
2010
Consumer-Driven Innovation in Food and Personal Care Products_cover
Consumer-Driven Innovation in Food and Personal Care Products
2010
Consumer-Driven Innovation in Food and Personal Care Products
Consumer-Driven Innovation in Food and Personal Care Products
2010
International Tourism_cover
International TourismYvette Reisinger, PhD, Frederic Dimanche, Yvette Reisinger
2010
International Tourism
International Tourism
Yvette Reisinger, PhD, Frederic Dimanche, Yvette Reisinger
2010
You Can Sell Anything_cover
You Can Sell AnythingGary Goodman
2010
You Can Sell Anything
You Can Sell Anything
Gary Goodman
2010
Hypnotic Writing_cover
Hypnotic WritingJoe Vitale
2010
Hypnotic Writing
Hypnotic Writing
Joe Vitale
2010
Executive Development Journeys_cover
Executive Development JourneysCora Lynn Heimer Rathbone
2010
Executive Development Journeys
Executive Development Journeys
Cora Lynn Heimer Rathbone
2010
The Economy of Brands_cover
The Economy of BrandsJ. Lindemann
2010
The Economy of Brands
The Economy of Brands
J. Lindemann
2010
Game-Based Marketing_cover
Game-Based MarketingGabe Zichermann, Joselin Linder
2010
Game-Based Marketing
Game-Based Marketing
Gabe Zichermann, Joselin Linder
2010
Luxury Online_cover
Luxury OnlineUché Okonkwo
2010
Luxury Online
Luxury Online
Uché Okonkwo
2010
The Marketing Manual_cover
The Marketing ManualMichael Baker
2009
The Marketing Manual
The Marketing Manual
Michael Baker
2009
The SWOT Analysis_cover
The SWOT AnalysisAnja Böhm
2009
The SWOT Analysis
The SWOT Analysis
Anja Böhm
2009
The Connectors_cover
The ConnectorsMaribeth Kuzmeski
2009
The Connectors
The Connectors
Maribeth Kuzmeski
2009
The impact of cultural difference in international business communication_cover
The impact of cultural difference in international business communicationDorothee Müller
2009
The impact of cultural difference in international business communication
The impact of cultural difference in international business communication
Dorothee Müller
2009
Intercultural Business Presentations_cover
Intercultural Business PresentationsDorothee Müller
2009
Intercultural Business Presentations
Intercultural Business Presentations
Dorothee Müller
2009
Zara: An analysis of market-orientated supply chain management in the retail fashion industry_cover
Zara: An analysis of market-orientated supply chain management in the retail fashion industryCarmen de la Cruz Iglesias
2009
Zara: An analysis of market-orientated supply chain management in the retail fashion industry
Zara: An analysis of market-orientated supply chain management in the retail fashion industry
Carmen de la Cruz Iglesias
2009
Marketing strategy of Sony for portable audio device business_cover
Marketing strategy of Sony for portable audio device businessKhanh Pham-Gia
2009
Marketing strategy of Sony for portable audio device business
Marketing strategy of Sony for portable audio device business
Khanh Pham-Gia
2009
Chaotics_cover
ChaoticsPhilip Kotler, John A. Caslione
2009
Chaotics
Chaotics
Philip Kotler, John A. Caslione
2009
Conducting Research with Children and Adolescents_cover
Conducting Research with Children and AdolescentsJulie Tinson
2009
Conducting Research with Children and Adolescents
Conducting Research with Children and Adolescents
Julie Tinson
2009
Change Management according to a CRM implementation_cover
Change Management according to a CRM implementationM. Woog
2009
Change Management according to a CRM implementation
Change Management according to a CRM implementation
M. Woog
2009
Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products_cover
Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious productsNina Rakowski
2009
Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products
Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products
Nina Rakowski
2009
Creating Value Through People_cover
Creating Value Through People
2009
Creating Value Through People
Creating Value Through People
2009
Consumer behaviour and the psychology of marketing_cover
Consumer behaviour and the psychology of marketingHeinrich Struck
2008
Consumer behaviour and the psychology of marketing
Consumer behaviour and the psychology of marketing
Heinrich Struck
2008
Contemporary Thoughts on Corporate Branding and Corporate Identity Management_cover
Contemporary Thoughts on Corporate Branding and Corporate Identity ManagementT. Melewar, E. Karaosmanoglu
2008
Contemporary Thoughts on Corporate Branding and Corporate Identity Management
Contemporary Thoughts on Corporate Branding and Corporate Identity Management
T. Melewar, E. Karaosmanoglu
2008
How to Market, Advertise and Promote Your Business or Service in Your Own Backyard_cover
How to Market, Advertise and Promote Your Business or Service in Your Own BackyardTom C. Egelhoff
2008
How to Market, Advertise and Promote Your Business or Service in Your Own Backyard
How to Market, Advertise and Promote Your Business or Service in Your Own Backyard
Tom C. Egelhoff
2008
Consumers - in a state of sensory overload_cover
Consumers - in a state of sensory overloadLenz Raimund
2008
Consumers - in a state of sensory overload
Consumers - in a state of sensory overload
Lenz Raimund
2008
Effects of gender marketing on consumer behaviour_cover
Effects of gender marketing on consumer behaviourTobias Wolf
2008
Effects of gender marketing on consumer behaviour
Effects of gender marketing on consumer behaviour
Tobias Wolf
2008
An examination of factors leading to abating customer loyalty towards magazine subscriptions_cover
An examination of factors leading to abating customer loyalty towards magazine subscriptionsBenjamin Schweizer
2008
An examination of factors leading to abating customer loyalty towards magazine subscriptions
An examination of factors leading to abating customer loyalty towards magazine subscriptions
Benjamin Schweizer
2008
Ethno Marketing targeting - Turkish people in Germany_cover
Ethno Marketing targeting - Turkish people in GermanyPinar Sözer
2008
Ethno Marketing targeting - Turkish people in Germany
Ethno Marketing targeting - Turkish people in Germany
Pinar Sözer
2008
Product standardisation versus product adaptation in international marketing_cover
Product standardisation versus product adaptation in international marketingManfred Daberto
2008
Product standardisation versus product adaptation in international marketing
Product standardisation versus product adaptation in international marketing
Manfred Daberto
2008
Market Segmentation Success_cover
Market Segmentation SuccessSally Dibb, Lyndon Simkin
2008
Market Segmentation Success
Market Segmentation Success
Sally Dibb, Lyndon Simkin
2008
When a brand gets wings. Red Bull's secret of marketing success_cover
When a brand gets wings. Red Bull's secret of marketing successSabine Buchholz
2008
When a brand gets wings. Red Bull's secret of marketing success
When a brand gets wings. Red Bull's secret of marketing success
Sabine Buchholz
2008
Public House and Beverage Management: Key Principles and Issues_cover
Public House and Beverage Management: Key Principles and IssuesMichael Flynn, Caroline Ritchie, Andrew Roberts
2007
Public House and Beverage Management: Key Principles and Issues
Public House and Beverage Management: Key Principles and Issues
Michael Flynn, Caroline Ritchie, Andrew Roberts
2007
Strategic Marketing_cover
Strategic MarketingGuenther Klein
2007
Strategic Marketing
Strategic Marketing
Guenther Klein
2007
Marketing Communications Management_cover
Marketing Communications ManagementPaul Copley
2007
Marketing Communications Management
Marketing Communications Management
Paul Copley
2007
Comparison of the models of perfect competition and monopoly under special consideration of innovation_cover
Comparison of the models of perfect competition and monopoly under special consideration of innovationAndreas Klein
2007
Comparison of the models of perfect competition and monopoly under special consideration of innovation
Comparison of the models of perfect competition and monopoly under special consideration of innovation
Andreas Klein
2007
Wal Mart Business Case Study_cover
Wal Mart Business Case StudyNihat Canak
2006
Wal Mart Business Case Study
Wal Mart Business Case Study
Nihat Canak
2006
Reverse Psychology Marketing_cover
Reverse Psychology MarketingI. Sinha, T. Foscht
2006
Reverse Psychology Marketing
Reverse Psychology Marketing
I. Sinha, T. Foscht
2006
Boom_cover
BoomMary Brown, Carol Orsborn
2006
Boom
Boom
Mary Brown, Carol Orsborn
2006
Creating Images and the Psychology of Marketing Communication_cover
Creating Images and the Psychology of Marketing Communication
2006
Creating Images and the Psychology of Marketing Communication
Creating Images and the Psychology of Marketing Communication
2006
Enterprise Planning and Development_cover
Enterprise Planning and DevelopmentDavid Butler
2006
Enterprise Planning and Development
Enterprise Planning and Development
David Butler
2006
Corporate Reputations, Branding and People Management_cover
Corporate Reputations, Branding and People ManagementSusan Hetrick, Graeme Martin
2006
Corporate Reputations, Branding and People Management
Corporate Reputations, Branding and People Management
Susan Hetrick, Graeme Martin
2006
Are the 4 P's of international marketing of equal importance to all firms? What factors might cause some to more or less important than others?_cover
Are the 4 P's of international marketing of equal importance to all firms? What factors might cause some to more or less important than others?Stefanie Hoffmann
2006
Are the 4 P's of international marketing of equal importance to all firms? What factors might cause some to more or less important than others?
Are the 4 P's of international marketing of equal importance to all firms? What factors might cause some to more or less important than others?
Stefanie Hoffmann
2006
Intercultural Communication and International Marketing: Corporate Advertising on the Internet_cover
Intercultural Communication and International Marketing: Corporate Advertising on the InternetNatalia Magiati
2006
Intercultural Communication and International Marketing: Corporate Advertising on the Internet
Intercultural Communication and International Marketing: Corporate Advertising on the Internet
Natalia Magiati
2006
Marketing the City_cover
Marketing the CityH. Smyth
2005
Marketing the City
Marketing the City
H. Smyth
2005
The Advertised Mind_cover
The Advertised MindErik Du Plessis
2005
The Advertised Mind
The Advertised Mind
Erik Du Plessis
2005
New Consumer Marketing_cover
New Consumer MarketingSusan Baker
2004
New Consumer Marketing
New Consumer Marketing
Susan Baker
2004