Business

Marketing

Showing 4,141 - 4,200 out of 4,000+ books
Offensive Marketing_cover
Offensive MarketingHugh Davidson
2012
Offensive Marketing
Offensive Marketing
Hugh Davidson
2012
Product Marketing for Technology Companies_cover
Product Marketing for Technology CompaniesMark Butje
2012
Product Marketing for Technology Companies
Product Marketing for Technology Companies
Mark Butje
2012
Critical Marketing_cover
Critical MarketingPauline Maclaran, Michael Saren, Pauline Maclaran, Christina Goulding, Richard Elliott, Miriam Caterall
2012
Critical Marketing
Critical Marketing
Pauline Maclaran, Michael Saren, Pauline Maclaran, Christina Goulding, Richard Elliott, Miriam Caterall
2012
Successful Marketing Communications_cover
Successful Marketing CommunicationsCathy Ace
2012
Successful Marketing Communications
Successful Marketing Communications
Cathy Ace
2012
e-Business - A Jargon-Free Practical Guide_cover
e-Business - A Jargon-Free Practical GuideJames Matthewson
2012
e-Business - A Jargon-Free Practical Guide
e-Business - A Jargon-Free Practical Guide
James Matthewson
2012
Evaluating BP´s Renewable Energy Strategy_cover
Evaluating BP´s Renewable Energy StrategyAndré Schröder
2012
Evaluating BP´s Renewable Energy Strategy
Evaluating BP´s Renewable Energy Strategy
André Schröder
2012
Marketing strategies for open-end real estate funds_cover
Marketing strategies for open-end real estate fundsMelanie Kotschenreuther
2012
Marketing strategies for open-end real estate funds
Marketing strategies for open-end real estate funds
Melanie Kotschenreuther
2012
Cross-Cultural Behaviour in Tourism_cover
Cross-Cultural Behaviour in TourismYvette Reisinger, PhD, Lindsay Turner
2012
Cross-Cultural Behaviour in Tourism
Cross-Cultural Behaviour in Tourism
Yvette Reisinger, PhD, Lindsay Turner
2012
Website Analysis - Rio Tinto_cover
Website Analysis - Rio TintoRomina Müller
2012
Website Analysis - Rio Tinto
Website Analysis - Rio Tinto
Romina Müller
2012
How Many Lives it Takes to Build an iPad_cover
How Many Lives it Takes to Build an iPadRomina Müller
2012
How Many Lives it Takes to Build an iPad
How Many Lives it Takes to Build an iPad
Romina Müller
2012
Business model: drive-in cinema_cover
Business model: drive-in cinemaRicardo Apel
2012
Business model: drive-in cinema
Business model: drive-in cinema
Ricardo Apel
2012
CRM – optimize your company: Benefits and downsides of implementing CRM systems_cover
CRM – optimize your company: Benefits and downsides of implementing CRM systemsJan Heyn
2012
CRM – optimize your company: Benefits and downsides of implementing CRM systems
CRM – optimize your company: Benefits and downsides of implementing CRM systems
Jan Heyn
2012
Advanced Sales Management Handbook and Cases_cover
Advanced Sales Management Handbook and CasesLinda Orr, Linda M Orr
2012
Advanced Sales Management Handbook and Cases
Advanced Sales Management Handbook and Cases
Linda Orr, Linda M Orr
2012
Website Evaluation - Branding, Transactional facilities & social networking (www.desigual.com_cover
Website Evaluation - Branding, Transactional facilities & social networking (www.desigual.comJan Heyn
2012
Website Evaluation - Branding, Transactional facilities & social networking (www.desigual.com
Website Evaluation - Branding, Transactional facilities & social networking (www.desigual.com
Jan Heyn
2012
Kickass Copywriting in 10 Easy Steps_cover
Kickass Copywriting in 10 Easy StepsSusan M. Gunelius
2012
Kickass Copywriting in 10 Easy Steps
Kickass Copywriting in 10 Easy Steps
Susan M. Gunelius
2012
Lighting Solutions for Austrian Building Construction Projects - A Customer Analysis_cover
Lighting Solutions for Austrian Building Construction Projects - A Customer AnalysisElisabeth Holoubek
2012
Lighting Solutions for Austrian Building Construction Projects - A Customer Analysis
Lighting Solutions for Austrian Building Construction Projects - A Customer Analysis
Elisabeth Holoubek
2012
An Empirical Investigation into Chinese Generation Y Car Purchasing Behavior: A Focus on marketing Communication & German Luxury Car Brands_cover
An Empirical Investigation into Chinese Generation Y Car Purchasing Behavior: A Focus on marketing Communication & German Luxury Car BrandsFanny-Gabriela Kozicki
2012
An Empirical Investigation into Chinese Generation Y Car Purchasing Behavior: A Focus on marketing Communication & German Luxury Car Brands
An Empirical Investigation into Chinese Generation Y Car Purchasing Behavior: A Focus on marketing Communication & German Luxury Car Brands
Fanny-Gabriela Kozicki
2012
Brand Revival - An Overview_cover
Brand Revival - An Overview
2012
Brand Revival - An Overview
Brand Revival - An Overview
2012
A critical investigation of the merits and drawbacks of in-depth interviews_cover
A critical investigation of the merits and drawbacks of in-depth interviewsManuel Kaar
2012
A critical investigation of the merits and drawbacks of in-depth interviews
A critical investigation of the merits and drawbacks of in-depth interviews
Manuel Kaar
2012
Global Marketing - Market Entry of 'Dr. Ing. hc. F. Porsche AG' in China_cover
Global Marketing - Market Entry of 'Dr. Ing. hc. F. Porsche AG' in ChinaKarsten Klauenberg
2012
Global Marketing - Market Entry of 'Dr. Ing. hc. F. Porsche AG' in China
Global Marketing - Market Entry of 'Dr. Ing. hc. F. Porsche AG' in China
Karsten Klauenberg
2012
HTC Marketing Plan_cover
HTC Marketing PlanTobias Kleinmann, Xin Chen, Ben Jaderstrom, Jolie Pinkerton, Stephanie ONeil
2012
HTC Marketing Plan
HTC Marketing Plan
Tobias Kleinmann, Xin Chen, Ben Jaderstrom, Jolie Pinkerton, Stephanie ONeil
2012
How to Publish and Promote Your Book Now_cover
How to Publish and Promote Your Book NowL. Diane Wolfe
2012
How to Publish and Promote Your Book Now
How to Publish and Promote Your Book Now
L. Diane Wolfe
2012
Campaign It!_cover
Campaign It!Alan Barnard, Chris Parker
2012
Campaign It!
Campaign It!
Alan Barnard, Chris Parker
2012
The Bodyshop - An Analysis of the Company´s Actions towards Sustainability_cover
The Bodyshop - An Analysis of the Company´s Actions towards SustainabilityKatja Assenmacher
2012
The Bodyshop - An Analysis of the Company´s Actions towards Sustainability
The Bodyshop - An Analysis of the Company´s Actions towards Sustainability
Katja Assenmacher
2012
Waking the Giant_cover
Waking the GiantPeter Steidl
2012
Waking the Giant
Waking the Giant
Peter Steidl
2012
Coupons as an instrument for manufacturers of consumer goods to achieve customer loyalty_cover
Coupons as an instrument for manufacturers of consumer goods to achieve customer loyaltySylvia Krahl
2012
Coupons as an instrument for manufacturers of consumer goods to achieve customer loyalty
Coupons as an instrument for manufacturers of consumer goods to achieve customer loyalty
Sylvia Krahl
2012
Elaboration case study: Burger King_cover
Elaboration case study: Burger KingAlesia Denker
2012
Elaboration case study: Burger King
Elaboration case study: Burger King
Alesia Denker
2012
Networked Consumers_cover
Networked ConsumersSteven Silver
2011
Networked Consumers
Networked Consumers
Steven Silver
2011
An Analytical Study on Perspectives of Brand Awareness and Its Impact upon Consumer Buying Behavior with a View to Facilitate Managerial Decision Making in Organizations_cover
An Analytical Study on Perspectives of Brand Awareness and Its Impact upon Consumer Buying Behavior with a View to Facilitate Managerial Decision Making in OrganizationsPradeep Kautish
2011
An Analytical Study on Perspectives of Brand Awareness and Its Impact upon Consumer Buying Behavior with a View to Facilitate Managerial Decision Making in Organizations
An Analytical Study on Perspectives of Brand Awareness and Its Impact upon Consumer Buying Behavior with a View to Facilitate Managerial Decision Making in Organizations
Pradeep Kautish
2011
Brands – and in particular service brands – from a legal perspective_cover
Brands – and in particular service brands – from a legal perspectiveChristian Kollorz
2011
Brands – and in particular service brands – from a legal perspective
Brands – and in particular service brands – from a legal perspective
Christian Kollorz
2011
Managing the multi-brand conglomerate of LMVH_cover
Managing the multi-brand conglomerate of LMVHJon Gruda
2011
Managing the multi-brand conglomerate of LMVH
Managing the multi-brand conglomerate of LMVH
Jon Gruda
2011
Network Marketing - Enrichment or deception?_cover
Network Marketing - Enrichment or deception?Gunnar Schuster
2011
Network Marketing - Enrichment or deception?
Network Marketing - Enrichment or deception?
Gunnar Schuster
2011
The SAGE Handbook of Social Marketing_cover
The SAGE Handbook of Social MarketingGerard Hastings, Kathryn Angus, Carol Bryant
2011
The SAGE Handbook of Social Marketing
The SAGE Handbook of Social Marketing
Gerard Hastings, Kathryn Angus, Carol Bryant
2011
Royal Caribbean Cruise Line - A Brand Portfolio Analysis_cover
Royal Caribbean Cruise Line - A Brand Portfolio AnalysisMatteo Fabbi
2011
Royal Caribbean Cruise Line - A Brand Portfolio Analysis
Royal Caribbean Cruise Line - A Brand Portfolio Analysis
Matteo Fabbi
2011
Royal Caribbean Cruise Line - Brand plan for a new concept: The Aqua Theatre Café_cover
Royal Caribbean Cruise Line - Brand plan for a new concept: The Aqua Theatre CaféMatteo Fabbi
2011
Royal Caribbean Cruise Line - Brand plan for a new concept: The Aqua Theatre Café
Royal Caribbean Cruise Line - Brand plan for a new concept: The Aqua Theatre Café
Matteo Fabbi
2011
Jack Daniel's Brand Activity Analysis_cover
Jack Daniel's Brand Activity AnalysisMatteo Fabbi
2011
Jack Daniel's Brand Activity Analysis
Jack Daniel's Brand Activity Analysis
Matteo Fabbi
2011
Feeding the Marketing Plan with Innovation and Responsability_cover
Feeding the Marketing Plan with Innovation and ResponsabilityMatteo Fabbi
2011
Feeding the Marketing Plan with Innovation and Responsability
Feeding the Marketing Plan with Innovation and Responsability
Matteo Fabbi
2011
Strategic Internet Business Management - An Assessment of Internet Business Growth Strategies_cover
Strategic Internet Business Management - An Assessment of Internet Business Growth StrategiesSteven Sam, Jared Makor
2011
Strategic Internet Business Management - An Assessment of Internet Business Growth Strategies
Strategic Internet Business Management - An Assessment of Internet Business Growth Strategies
Steven Sam, Jared Makor
2011
Landing Page: cosa sono e come funzionano_cover
Landing Page: cosa sono e come funzionanoStefano Calicchio
2011
Landing Page: cosa sono e come funzionano
Landing Page: cosa sono e come funzionano
Stefano Calicchio
2011
e-shock 2020_cover
e-shock 2020Michael De Kare-Silver
2011
e-shock 2020
e-shock 2020
Michael De Kare-Silver
2011
International Place Branding Yearbook 2011_cover
International Place Branding Yearbook 2011Frank M. Go, Robert Govers
2011
International Place Branding Yearbook 2011
International Place Branding Yearbook 2011
Frank M. Go, Robert Govers
2011
The Ultimate Guide to Network Marketing_cover
The Ultimate Guide to Network MarketingJoe Rubino
2011
The Ultimate Guide to Network Marketing
The Ultimate Guide to Network Marketing
Joe Rubino
2011
Marketing flops: Typology and cases_cover
Marketing flops: Typology and casesSarah Hündgen
2011
Marketing flops: Typology and cases
Marketing flops: Typology and cases
Sarah Hündgen
2011
Integrating the Means-End Approach into the Product Positioning Process Using the Example of the HEAD Snowboarding Travel Boardbag in Germany_cover
Integrating the Means-End Approach into the Product Positioning Process Using the Example of the HEAD Snowboarding Travel Boardbag in GermanySabine von Possel
2011
Integrating the Means-End Approach into the Product Positioning Process Using the Example of the HEAD Snowboarding Travel Boardbag in Germany
Integrating the Means-End Approach into the Product Positioning Process Using the Example of the HEAD Snowboarding Travel Boardbag in Germany
Sabine von Possel
2011
Guerrilla Marketing Job Escape Plan_cover
Guerrilla Marketing Job Escape PlanJay Conrad Levinson, Andrew Neitlich
2011
Guerrilla Marketing Job Escape Plan
Guerrilla Marketing Job Escape Plan
Jay Conrad Levinson, Andrew Neitlich
2011
Main types of political risks experienced by MNEs_cover
Main types of political risks experienced by MNEsSvenja Martina Gnosa
2011
Main types of political risks experienced by MNEs
Main types of political risks experienced by MNEs
Svenja Martina Gnosa
2011
Retail Internationalization in China_cover
Retail Internationalization in ChinaL. Qixun Siebers
2011
Retail Internationalization in China
Retail Internationalization in China
L. Qixun Siebers
2011
Branding the Candidate_cover
Branding the CandidateLisa D. Spiller, Jeff Bergner
2011
Branding the Candidate
Branding the Candidate
Lisa D. Spiller, Jeff Bergner
2011
ANHANG zu: Impacts of Interdependencies between Strategies on an Individual's Increase in Relative Status - An Exploratory Study_cover
ANHANG zu: Impacts of Interdependencies between Strategies on an Individual's Increase in Relative Status - An Exploratory StudyMarcel Mazur
2011
ANHANG zu: Impacts of Interdependencies between Strategies on an Individual's Increase in Relative Status - An Exploratory Study
ANHANG zu: Impacts of Interdependencies between Strategies on an Individual's Increase in Relative Status - An Exploratory Study
Marcel Mazur
2011
Internationalisation of the Hess AG_cover
Internationalisation of the Hess AGBenjamin Buchwald
2011
Internationalisation of the Hess AG
Internationalisation of the Hess AG
Benjamin Buchwald
2011
Impacts of Interdependencies between Strategies on an Individual's Increase in Relative Status - An Exploratory Study_cover
Impacts of Interdependencies between Strategies on an Individual's Increase in Relative Status - An Exploratory StudyMarcel Mazur
2011
Impacts of Interdependencies between Strategies on an Individual's Increase in Relative Status - An Exploratory Study
Impacts of Interdependencies between Strategies on an Individual's Increase in Relative Status - An Exploratory Study
Marcel Mazur
2011
Marketing Functions of JJB Sports_cover
Marketing Functions of JJB SportsSunil Singh
2011
Marketing Functions of JJB Sports
Marketing Functions of JJB Sports
Sunil Singh
2011
A Strategic Analysis of Colgate´s toothpaste product line_cover
A Strategic Analysis of Colgate´s toothpaste product lineAlexander Berger
2011
A Strategic Analysis of Colgate´s toothpaste product line
A Strategic Analysis of Colgate´s toothpaste product line
Alexander Berger
2011
The Market for Light Emitting Diodes in Germany_cover
The Market for Light Emitting Diodes in GermanyHolger Bracker, Jan-Patrick Stolpmann
2011
The Market for Light Emitting Diodes in Germany
The Market for Light Emitting Diodes in Germany
Holger Bracker, Jan-Patrick Stolpmann
2011
Brand Failures_cover
Brand FailuresMatt Haig
2011
Brand Failures
Brand Failures
Matt Haig
2011
Satisfied investors: Modelling customer satisfactions' influence on re-investing_cover
Satisfied investors: Modelling customer satisfactions' influence on re-investingThomas Bister-Füsser
2011
Satisfied investors: Modelling customer satisfactions' influence on re-investing
Satisfied investors: Modelling customer satisfactions' influence on re-investing
Thomas Bister-Füsser
2011
Online Marketing_cover
Online MarketingMurray Newlands
2011
Online Marketing
Online Marketing
Murray Newlands
2011
Selection of CRM software for the event sector_cover
Selection of CRM software for the event sectorThomas Punzel
2011
Selection of CRM software for the event sector
Selection of CRM software for the event sector
Thomas Punzel
2011
How to Market to People Not Like You_cover
How to Market to People Not Like YouKelly McDonald
2011
How to Market to People Not Like You
How to Market to People Not Like You
Kelly McDonald
2011
PR Analysis of British Petroleum_cover
PR Analysis of British PetroleumChristopher Ulph
2011
PR Analysis of British Petroleum
PR Analysis of British Petroleum
Christopher Ulph
2011