Advertising

The Activation ImperativeWilliam Rosen, Laurence Minsky

Scientific Advertising

Clau C. De Hopkins

2016

The Activation Imperative

William Rosen, Laurence Minsky

2016

Creatividad publicitaria, ¿cómo juzgarla?_cover

Creatividad publicitaria, ¿cómo juzgarla?Barahona Navarro, Nuria

Creatividad publicitaria, ¿cómo juzgarla?

Barahona Navarro, Nuria

2016

Desde la trincheraFarran Teixidó, Eduard

Sizzlemanship: New Tested Selling SentencesElmer Wheeler

Desde la trinchera

Farran Teixidó, Eduard

2016

Sizzlemanship: New Tested Selling Sentences_cover

Sizzlemanship: New Tested Selling Sentences

Elmer Wheeler

2016

SimplifyRichard Koch, Greg Lockwood

Restaurant MarketingGianluca Vianello

Simplify

Richard Koch, Greg Lockwood

2016

It Only Takes OneJohn Emmerling

Restaurant Marketing

Gianluca Vianello

2016

Copywriting MasteryAnthony Ekanem

It Only Takes One

John Emmerling

2016

The New AdvertisingRuth E. Brown Ph.D., Valerie K. Jones, Ming Wang

Copywriting Mastery

Anthony Ekanem

2016

India BriefingAlyssa Ayres, Philip Oldenburg

The New Advertising

Ruth E. Brown Ph.D., Valerie K. Jones, Ming Wang

2016

Gender and American PoliticsSue Tolleson-Rinehart, Jyl J Josephson

India Briefing

Alyssa Ayres, Philip Oldenburg

2016

Gender and American Politics

Sue Tolleson-Rinehart, Jyl J Josephson

2016

Ad LawRichard Lindsay

Democracy in LebanonAbbas Assi

Ad Law

Richard Lindsay

2016

A Practical Guide to Strategic Narrative MarketingGuy Murrel

Democracy in Lebanon

Abbas Assi

2016

A Practical Guide to Strategic Narrative Marketing_cover

A Practical Guide to Strategic Narrative Marketing

Guy Murrel

2016

Twenty Steps To Power, Influence, And Control Over People_cover

Twenty Steps To Power, Influence, And Control Over PeopleH. W. Gabriel

Twenty Steps To Power, Influence, And Control Over People

H. W. Gabriel

2016

¿Cómo aplicar los conceptos básicos de publicidad?

¿Cómo aplicar los conceptos básicos de publicidad?

2016

Your Brand as a Patient: Malpractice in MarketingWolfgang Frick

Your Brand as a Patient: Malpractice in Marketing

Wolfgang Frick

2016

The Blueprint for Strategic Advertising_cover

The Blueprint for Strategic AdvertisingMargo Berman

The Blueprint for Strategic Advertising

Margo Berman

2016

Marketing Tactics that SellAnthony Ekanem

Marketing Tactics that Sell

Anthony Ekanem

2016

Effective Copywriting TechniquesAnthony Ekanem

Effective Copywriting Techniques

Anthony Ekanem

2016

El espejismo del productoJavier Ruiz Medina

El espejismo del producto

Javier Ruiz Medina

2016

AdvertisingFrank Jefkins

Ordnungsfragen zweiseitiger Märkte im professionellen FußballsportNina Saldsieder

Advertising

Frank Jefkins

2016

Ordnungsfragen zweiseitiger Märkte im professionellen Fußballsport_cover

Ordnungsfragen zweiseitiger Märkte im professionellen Fußballsport

Nina Saldsieder

2016

¿Cómo desarrollar ideas publicitarias creativas?_cover

¿Cómo desarrollar ideas publicitarias creativas?Farran Teixidó, Eduard

¿Cómo desarrollar ideas publicitarias creativas?

Farran Teixidó, Eduard

2016

Environmental Advertising in China and the USA_cover

Environmental Advertising in China and the USAXinghua Li

Environmental Advertising in China and the USA

Xinghua Li

2016

Start With the Future and Work Back_cover

Start With the Future and Work BackBruce Weindruch

Start With the Future and Work Back

Bruce Weindruch

2016

Consumer Culture, Branding and Identity in the New Russia_cover

Consumer Culture, Branding and Identity in the New RussiaGraham Roberts, Graham H.J. Roberts

Consumer Culture, Branding and Identity in the New Russia

Graham Roberts, Graham H.J. Roberts

2016

Optimizing AdWordsPaige Miller

Advertising in Developing and Emerging Countries

Optimizing AdWords

Paige Miller

2016

Advertising in Developing and Emerging Countries

2016

Branding MasculinityElizabeth Hirschman, Elizabeth C. Hirschman

Summary: The Wizard of AdsBusinessNews Publishing

Branding Masculinity

Elizabeth Hirschman, Elizabeth C. Hirschman

2016

Summary: The Wizard of Ads

BusinessNews Publishing

2016

Summary: Marketing WarfareBusinessNews Publishing

Summary: Marketing Warfare

BusinessNews Publishing

2016

Summary: Turn Clicks into Customers_cover

Summary: Turn Clicks into CustomersBusinessNews Publishing

Summary: Turn Clicks into Customers

BusinessNews Publishing

2016

Global Advertising in a Global Culture_cover

Global Advertising in a Global CultureThomas H. P. Gould

Global Advertising in a Global Culture

Thomas H. P. Gould

2015

Dental MarketingGian Paolo Montosi, Stefano Riguzzi

Publicidad contagiosaSivera Bello, Sílvia

Dental Marketing

Gian Paolo Montosi, Stefano Riguzzi

2015

The Connected ConsumerDinesh Kumar

Publicidad contagiosa

Sivera Bello, Sílvia

2015

Drink and Culture in Nineteenth-century IrelandBradley Kadel

The Connected Consumer

Dinesh Kumar

2015

Drink and Culture in Nineteenth-century Ireland_cover

Drink and Culture in Nineteenth-century Ireland

Bradley Kadel

2015

The Male Body as Advertisement

The Male Body as Advertisement

2015

The Routledge Handbook of Critical Public Relations_cover

The Routledge Handbook of Critical Public RelationsJacquie L'Etang, David McKie, Nancy Snow, Jordi Xifra

The Routledge Handbook of Critical Public Relations

Jacquie L'Etang, David McKie, Nancy Snow, Jordi Xifra

2015

Kill your agency - English Version_cover

Kill your agency - English VersionLukas-Pierre Bessis

Kill your agency - English Version

Lukas-Pierre Bessis

2015

Summary: The One Week Marketing Plan_cover

Summary: The One Week Marketing PlanBusinessNews Publishing

Summary: The One Week Marketing Plan

BusinessNews Publishing

2015

YouthNationMatt Britton

International Dictionary of Public Management and GovernanceGambhir Bhatta

YouthNation

Matt Britton

2015

International Dictionary of Public Management and Governance_cover

International Dictionary of Public Management and Governance

Gambhir Bhatta

2015

Lydia PinkhamSammy R. Danna

Business CSISimona Lodolo, Gianni Vacca

Lydia Pinkham

Sammy R. Danna

2015

Macroeconomic Issues TodayRobert B. Carson, Wade L. Thomas, Jason Hecht

Business CSI

Simona Lodolo, Gianni Vacca

2015

Macroeconomic Issues Today

Robert B. Carson, Wade L. Thomas, Jason Hecht

2015

American Foreign Policy Since the Vietnam War_cover

American Foreign Policy Since the Vietnam WarRichard A Melanson

American Foreign Policy Since the Vietnam War

Richard A Melanson

2015

Public Administration and LawJulia Beckett, Heidi O. Koenig

Public Administration and Law

Julia Beckett, Heidi O. Koenig

2015

LeadershipRonald R. Sims, Scott A. Quatro

This Note's For YouDavid Allan

Leadership

Ronald R. Sims, Scott A. Quatro

2015

Digital Privacy in the MarketplaceGeorge Milne

This Note's For You

David Allan

2015

Digital Privacy in the Marketplace_cover

Digital Privacy in the Marketplace

George Milne

2015

Social Media Branding For Small Business_cover

Social Media Branding For Small BusinessRobert Davis

Social Media Branding For Small Business

Robert Davis

2014

Brands

Brands

2014

GamechangersPeter Fisk

Chi ha Ucciso Il Tuo Cliente?Simona Lodolo, Gianni Vacca

Gamechangers

Peter Fisk

2014

Chi ha Ucciso Il Tuo Cliente?

Simona Lodolo, Gianni Vacca

2014

Web marketing - startGianni Vacca, Annalisa Trezza

Summary: Pop!BusinessNews Publishing

Web marketing - start

Gianni Vacca, Annalisa Trezza

2014

Summary: ContagiousBusinessNews Publishing

Summary: Pop!

BusinessNews Publishing

2014