Advertising

The Engaged CustomerHans Peter Brondmo

America in JeruSALEm

Anat First, Eli Avraham

2009

Guerrilla P.R.Michael Levine

The Engaged Customer

Hans Peter Brondmo

2009

Marketing in Developing CountriesEmmanuel C. Alozie

Guerrilla P.R.

Michael Levine

2009

Marketing in Developing Countries

Emmanuel C. Alozie

2009

Supermarket differentiation in the UK_cover

Supermarket differentiation in the UKCornelia Obitz

Supermarket differentiation in the UK

Cornelia Obitz

2009

Cross-Cultural Destination Image Assessment: Cultural segmentation versus the global tourist_cover

Cross-Cultural Destination Image Assessment: Cultural segmentation versus the global touristWassim El Kadhi

Cross-Cultural Destination Image Assessment: Cultural segmentation versus the global tourist

Wassim El Kadhi

2009

Brought to You ByLawrence R. Samuel

6 Steps to Free Publicity, Third EditionMarcia Yudkin

Brought to You By

Lawrence R. Samuel

2009

6 Steps to Free Publicity, Third Edition_cover

2008

6 Steps to Free Publicity, Third Edition

Marcia Yudkin

2008

151 Quick Ideas for Advertising on a Shoestring_cover

151 Quick Ideas for Advertising on a ShoestringJean Joachim

2008

151 Quick Ideas for Advertising on a Shoestring

Jean Joachim

2008

Join the ConversationJoseph Jaffe

2008

Join the Conversation

Joseph Jaffe

2008

Breaking Up AmericaJoseph Turow

Why It SellsMarcel Danesi

Breaking Up America

Joseph Turow

2007

Learning From WinnersRaymond Pettit

Why It Sells

Marcel Danesi

2007

Affiliate MillionsAnthony Borelli, Greg Holden

Learning From Winners

Raymond Pettit

2007

Practice of AdvertisingAdrian Mackay

Affiliate Millions

Anthony Borelli, Greg Holden

2007

Cases in Advertising and Marketing ManagementEdd Applegate, Art Johnsen

Practice of Advertising

Adrian Mackay

2007

Cases in Advertising and Marketing Management_cover

2006

Cases in Advertising and Marketing Management

Edd Applegate, Art Johnsen

2006

An Advertiser's Guide to Better Radio Advertising_cover

An Advertiser's Guide to Better Radio AdvertisingAndrew Ingram, Mark Barber

2006

An Advertiser's Guide to Better Radio Advertising

Andrew Ingram, Mark Barber

2006

Kaufprozesse von Konsumenten erkennen und lenken_cover

Kaufprozesse von Konsumenten erkennen und lenkenMarc Rutschmann

Kaufprozesse von Konsumenten erkennen und lenken

Marc Rutschmann

2005

Pick MeNancy Vonk, Janet Kestin

Creating Passion BrandsHelen Edwards, Derek Day

Pick Me

Nancy Vonk, Janet Kestin

2005

Branding UnboundRick MathiesonR

Creating Passion Brands

Helen Edwards, Derek Day

2005

The Complete Guide to Book PublicityJodee Blanco

Branding Unbound

Rick MathiesonR

2005

The Complete Guide to Book Publicity_cover

2004

The Complete Guide to Book Publicity

Jodee Blanco

2004

Diversity in AdvertisingJerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt

2004

Diversity in Advertising

Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt

2004

AdvertisingLiz McFall

2004

Advertising

Liz McFall

2004

Effective AdvertisingGerard J. Tellis

2003

Effective Advertising

Gerard J. Tellis

2003

Shoveling SmokeWilliam Mazzarella

2003

Shoveling Smoke

William Mazzarella

2003

Persuasive ImageryLinda M. Scott, Rajeev Batra

2003

Persuasive Imagery

Linda M. Scott, Rajeev Batra

2003

Living Up to the AdsSimone Weil Davis

2000

Living Up to the Ads

Simone Weil Davis

2000

Advertising Organizations and Publications_cover

Advertising Organizations and PublicationsJohn Philip Jones

2000

Advertising Organizations and Publications

John Philip Jones

2000

International Advertising

International Advertising

1999

Advertising to Children

How to Use Advertising to Build Strong Brands

Advertising to Children

1999

How to Use Advertising to Build Strong Brands

1999

The Advertising BusinessJohn Philip Jones